Asda
FDBP1001 – F1(A)
TASK
Purpose of ASDA
ASDA is the second largest retailer in the UK, and it has been the largest subsidiary of the Wal-Mart family of companies since 1999. ASDA's scale can be appreciated by the number of stores it runs as well as how many people work for it. For example, it has 321 stores across the UK and Northern Ireland, 29 depots and more than 148,000 colleagues. These all help to generate more than £15 billion of turnover. Managers who make decisions that affect the route of an organisation need to show those choices to others. The way in which ASDA does this is through its mission, purpose and values. These statements are designed to help stakeholders understand the direction in which the company is heading.
ASDA's mission is: 'to be Britain's best-value retailer exceeding customer needs always'.
As well as having a mission statement, ASDA has a statement of purpose. This helps stakeholders to understand why the business exists. ASDA's purpose is: 'To make goods and services more affordable for everyone'.
ASDA's values are:
- respect for the individual;
- strive for excellence;
- service to our customers.
To aid new colleagues at ASDA in understanding what the mission statement, purpose and values stand for, they are given a 25-hour induction programme called 'Best Welcome'. Every year ASDA researches statements through an intranet survey. This data helps to ensure that, at every level within the company, colleagues, teams, departments and managers see how the mission, purpose and values should power the decisions they take. ASDA's community programme is there to help the company meet its mission, purpose and values. The aim is to: 'differentiate ASDA from its competitors by appealing to customers and motivating colleagues'. It is an ongoing programme that is now seven years old. At its centre are the stores, depots and head office. Their actions are determined by five criteria, which are:
1. people
2. health
3. education
TASK
Purpose of ASDA
ASDA is the second largest retailer in the UK, and it has been the largest subsidiary of the Wal-Mart family of companies since 1999. ASDA's scale can be appreciated by the number of stores it runs as well as how many people work for it. For example, it has 321 stores across the UK and Northern Ireland, 29 depots and more than 148,000 colleagues. These all help to generate more than £15 billion of turnover. Managers who make decisions that affect the route of an organisation need to show those choices to others. The way in which ASDA does this is through its mission, purpose and values. These statements are designed to help stakeholders understand the direction in which the company is heading.
ASDA's mission is: 'to be Britain's best-value retailer exceeding customer needs always'.
As well as having a mission statement, ASDA has a statement of purpose. This helps stakeholders to understand why the business exists. ASDA's purpose is: 'To make goods and services more affordable for everyone'.
ASDA's values are:
- respect for the individual;
- strive for excellence;
- service to our customers.
To aid new colleagues at ASDA in understanding what the mission statement, purpose and values stand for, they are given a 25-hour induction programme called 'Best Welcome'. Every year ASDA researches statements through an intranet survey. This data helps to ensure that, at every level within the company, colleagues, teams, departments and managers see how the mission, purpose and values should power the decisions they take. ASDA's community programme is there to help the company meet its mission, purpose and values. The aim is to: 'differentiate ASDA from its competitors by appealing to customers and motivating colleagues'. It is an ongoing programme that is now seven years old. At its centre are the stores, depots and head office. Their actions are determined by five criteria, which are:
1. people
2. health
3. education