Aruna Mar Task 01
Task 01
Introduction
“Tranquility” Chocolate Manufacturers:
“Tranquility” is a Chocolate Manufacturing company. This organization was formed in the year 2000 in Sri Lanka. Main factory is fixed in the middle of Colombo and they possess a capable distribution channel. Another two factories are situated out of Colombo city and altogether more than 400 workers are working under the management of “Tranquility” The Company manufactures and market a wide range of products in various markets. The company is planning to launch a product line consisting of different sizes of chocolate slab, chocolate coated biscuits, wafers, candy and chocolate balls encouraging eating low sugar, chocolate and preventing diabetes. The company marketing management needs to plan this before starting the production
1.1 Differentiate the concepts of need, want and demand and identify their implications of them to the “Tranquility” organization. Need, Want, and Demand
Needs, wants and demands are a section of basic selling principles. According to the marketing they have a very complex meaning and huge differentiation factor. In fact, A product can be distinguished along the basis of whether it satisfies a client asks, wants or needs. Each of them is discussed in detail in this clause.
Needs -Human needs are the basic demands and include food, clothing, safety, belonging, and esteem. These needs are not created by society or by marketers. They exist in the very texture of human biology and the human condition. Without these humans cannot exist. An extended part of needs today has become an education and health maintenance. Broadly, the products which flow under the needs category of products do not require a push. Alternatively
Example of needs: food, Chocolate
Wants – Wants are desires for specific satisfiers of needs. Although people’s needs are few, their wants are many. They are continually shaped and reshaped by social forces and institutions, including churches, schools, families and
Introduction
“Tranquility” Chocolate Manufacturers:
“Tranquility” is a Chocolate Manufacturing company. This organization was formed in the year 2000 in Sri Lanka. Main factory is fixed in the middle of Colombo and they possess a capable distribution channel. Another two factories are situated out of Colombo city and altogether more than 400 workers are working under the management of “Tranquility” The Company manufactures and market a wide range of products in various markets. The company is planning to launch a product line consisting of different sizes of chocolate slab, chocolate coated biscuits, wafers, candy and chocolate balls encouraging eating low sugar, chocolate and preventing diabetes. The company marketing management needs to plan this before starting the production
1.1 Differentiate the concepts of need, want and demand and identify their implications of them to the “Tranquility” organization. Need, Want, and Demand
Needs, wants and demands are a section of basic selling principles. According to the marketing they have a very complex meaning and huge differentiation factor. In fact, A product can be distinguished along the basis of whether it satisfies a client asks, wants or needs. Each of them is discussed in detail in this clause.
Needs -Human needs are the basic demands and include food, clothing, safety, belonging, and esteem. These needs are not created by society or by marketers. They exist in the very texture of human biology and the human condition. Without these humans cannot exist. An extended part of needs today has become an education and health maintenance. Broadly, the products which flow under the needs category of products do not require a push. Alternatively
Example of needs: food, Chocolate
Wants – Wants are desires for specific satisfiers of needs. Although people’s needs are few, their wants are many. They are continually shaped and reshaped by social forces and institutions, including churches, schools, families and