Case # 17
Eileen and Tina have completed one year of operation and are wondering if they are on the right track for years to come. They are worried about increased operating expenditures, and increased competition.
They are offering programs for young kids ages 8 months to 12 years old. For those parents who can afford to take their children to these programs and have the time for the younger children. They have programs offered for different age groups. From ages 15 months - 4 years they have creative junior tots they enjoy art, music, live animals, drama, stories and creative movement. This program is offered Tuesday and Thursdays and on Monday, Wednesday and Fridays they have science, music and dance. For the older children 4 and over they have photography, funky dance, and they also offer birthday parties for ages 4 - 12. The program is offered all year round for their clients. They can join in at any time. They can just go into the centre and join up. They receive new clients from word of mouth from their other clients who enjoy their services and they also have print advertising. Eileen and Tina believe that young parents are seeking early educational development for infants and toddlers. This in turn creates a high demand for Parent and Tot programs which helps out Eileen and Tina.
The Artventure Centre is in a good location off the highway. It is convenient to enter and leave the Centre. It is easy for those busy parents on the run to drop off their kids and take off to their busy lives. At the Centre they offer many different activities and for different age groups as mentioned above. Eileen and Tina also offer different programs that suit their clients demands. In doing so they try not to be repetitive. Although it is located in a good location off the highway it is not located in an upscale mall so it doesn't have a lot of traffic going through it which they need to have to...