Our words "author" and "authority" come from the Latin root "augere," which means "to increase, to create, to promote." This implies that the notions of creation and promotion are compatible! The more I muse on the meaning of working from my authority, of being the author of my work and of my conduct, the more I understand that authentic communication about my work is a powerful tool for creative growth as well as for business success.
The exercises in this section will get you centered and in touch with your own authority. When I write promotional materials for artists (or any kind of business) I always have the principal people involved do these exercises first. I use the words and phrases they generate to compose compelling artist's statements on their behalf. This way their creative authority is incorporated in the finished product.
Think of your artist's statement as a nourishing stew. The rich flavors and inviting aroma will feed your spirit and summon wonderful people to your table. You'll want to make sure your stew is made from the freshest, finest ingredients and that it has been simmered and seasoned with care. Do this, and you will be proud to share your creative vision – your authority – with others. [continues]
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