Artist Producer
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Assignment Scenario
Understand the process of marketing and promoting your own music is essential to having an impact musically and, hopefully, financially in the music industry. This assignment is all about getting you to think about what type of musical act you are or have connections with and how you would market them in the real world.
Every resource that we will generate in this assignment can be used to promote your own music outside of college so the harder that you work in this assignment, the better placed you will be to further your musical career.
Task List
To complete this assignment you will need to:
17.2 Marketing Strategy
Produce a marketing strategy suitable to promote and sell a musical artist or band. You can choose yourself as an artist or any band that you are working with, in or outside of college, as long as they are unsigned. You need to
1) Describe the artist you are to market i.e. their style, genre and selling points
2) The intended target audience for the artist
3) Describe what publicity materials you will need to generate to effectively market your act e.g. web site, social media profiles, fliers, logo and artwork design, bio
4) Describe how you would intend to distribute or use the publicity materials (P)
To achieve the merit grade, go beyond basic descriptions of the points above to provide more detail about how you intend to use your marketing strategy (M)
To achieve the distinction grade you should evaluate the selling points of the product, making links between your marketing strategy and the intended audience. You may want to think about what other artists are out there in a similar vein and talk about how your product would fit into the scene that you are trying to promote yourself in. (D)
17.3 Develop publicity materials
Devise at least one item of publicity material that you have identified in your previous marketing plan. For a pass grade, it should be fit for purpose. (P)
Assignment Scenario
Understand the process of marketing and promoting your own music is essential to having an impact musically and, hopefully, financially in the music industry. This assignment is all about getting you to think about what type of musical act you are or have connections with and how you would market them in the real world.
Every resource that we will generate in this assignment can be used to promote your own music outside of college so the harder that you work in this assignment, the better placed you will be to further your musical career.
Task List
To complete this assignment you will need to:
17.2 Marketing Strategy
Produce a marketing strategy suitable to promote and sell a musical artist or band. You can choose yourself as an artist or any band that you are working with, in or outside of college, as long as they are unsigned. You need to
1) Describe the artist you are to market i.e. their style, genre and selling points
2) The intended target audience for the artist
3) Describe what publicity materials you will need to generate to effectively market your act e.g. web site, social media profiles, fliers, logo and artwork design, bio
4) Describe how you would intend to distribute or use the publicity materials (P)
To achieve the merit grade, go beyond basic descriptions of the points above to provide more detail about how you intend to use your marketing strategy (M)
To achieve the distinction grade you should evaluate the selling points of the product, making links between your marketing strategy and the intended audience. You may want to think about what other artists are out there in a similar vein and talk about how your product would fit into the scene that you are trying to promote yourself in. (D)
17.3 Develop publicity materials
Devise at least one item of publicity material that you have identified in your previous marketing plan. For a pass grade, it should be fit for purpose. (P)