Article Review on “How P&G Tripled Its Innovation Success Rate”

Topics: Innovation, Economic growth, User innovation Pages: 3 (1073 words) Published: July 15, 2012
Article Review on “How P&G Tripled Its Innovation Success Rate”
The purpose of this article was to discuss the efforts of Procter & Gamble to increase the success rate of their innovations. The article began by mentioning how innovation was the “backbone of P&G’s growth”, but at the start of the 2000’s, only 15% of P&G’s innovations actually met expectations (Brown & Anthony, 2011). P&G created the “Connect and Develop” program which allowed people from outside the company to give their own ideas to the company, but the first major step in creating successful innovations was to hire two P&G veterans to build a “growth factory” (Brown & Anthony, 2011). The two leaders in the innovation process, Leikhim and Goulait, worked with other P&G leaders on certain key elements to build a successful growth factory (Brown & Anthony, 2011). One of the key strategies was to create small teams that focused on specific markets and innovation strategies (Brown & Anthony, 2011). P&G explored many different directions in creating innovations; they list 4 types of innovations as sustaining, commercial, transformational-sustaining, and disruptive innovation styles (Brown & Anthony, 2011). Finally, the article offers “six lessons” from P&G to teach leaders on how to create successful new growth factories (Brown & Anthony, 2011). List of Key Points

1.“Closely coordinate the factory and the core business” (Brown & Anthony, 2011). 2.“Promote a portfolio mind-set” (Brown & Anthony, 2011). 3."Encourage intersections” (Brown & Anthony, 2011).
4.“Create new tools for gauging new businesses” (Brown & Anthony, 2011). 5.“Make sure you have the right people doing the right work” (Brown & Anthony, 2011).

Discussion of Key Points
Brown & Anthony (2011) mention that a healthy core business is vital for successful new-growth (p. 70). Innovation projects need funding, and a successful core business provides the necessary cash flows for investment into new projects. Also, with a...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • How P&G Tripled Its Innovation Success Rate Essay
  • Innovation Management of P&G Essay
  • P&G Success Essay
  • Essay on P&G Innovation Strategy
  • Innovation by Subtraction
  • Unemployment Rate
  • How Is P&G Using Collaboration Systems Essay
  • How P&G Brought the Diaper Revolution to China Essay

Become a StudyMode Member

Sign Up - It's Free