Article Critique: the Tyranny of Choice

Topics: Thought, Psychology, Decision making software Pages: 3 (871 words) Published: February 25, 2013

Introduction To Psychology
Margo S. Colemen-Seiffert, Ph. D
Krystal A. Atkinson
Due: November 25.2012

I will be writing a Article Critique on the article “The Tyranny of Choice” by Barry Schwartz. In this Critique I will addressing many psychological concepts, including what is a maximizer and satisficers. Also I will test myself to see which one fits me the most with the decision I made in my life and the ones I will make in the future.

A maximizer is someone who tries to get the best out of ever situation or tries every options until they found the best one. (Schwartz,2004) A satisficers is someone who would settle for OK even if the best is out their for them. Maximizers spend the most time on everything because they spend most of the time comparing any and everything they find. Satisficers may browse and look around but when they find something that is right for them then they eliminate any further browsing. A scale was develop to distinguish the two and it is called “The Maximization Scale”. When you use the scale and and you are higher than 4 then you are considered a maximizer. If you score lower than 4 then you are considered a satisficers. Many say that a maximizer tends to become more depress than a satisficers mainly because they tend to think about the many choices they turned down to get the “best choice”. Sometimes the choice they chose isn't that much better then the other choices they turn down. So they would dwell on the thought and it would get them upset and start to become depress. Whereas with satisficers they get depress but not as much, because they are upset about their other choices but since they lowered their standards they are pretty acceptable with their decision. (Schwartz, 2004)

My score is 4.3 which means that I am more of a maximizer. When I make a decision I do all of my research before I try or do anything new. I weight out my pros and cons before I attempt...
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