March 4, 2013
This paper is based on the trend of coffee consumption and why it is a trend that increases every year. I will also discuss how (and why) it has gone from a cup of Folgers in the morning at home to waiting 30 min at a ‘hip’ café-a place where a cup of joe can run beyond $6.00 a cup. Elaborating on the supply and the demand of this liquid gold will not only explain the trend but also explore how this luxury item has become a necessity for many despite the substitutions available. Have you had your daily dose of caffeine? Coffee has always been a hot beverage choice, but over the years it has grown in popularity and the age of drinkers is expanding. Coffee is a little brown hard bean, a large export of Mexico and other countries, is ground and then water runs through it and a filter (most common way) to produce an aromatic caffeine filled drink. There is a lot you can do it after that such as adding creamers, milk, sugar and flavorings-as well as different ways to actually make coffee-but the coffee is still the basis. The consumption trend is more surrounding the coffee shops that are popping up on nearly every corner-such as Starbucks. The National Coffee Association of the USA confirms the growing trends for this tasty drink, and it has quickly become the bible for the coffee industry (Larkin, 2013). According to the National Coffee Association of the USA, the increase in consumption is partly due to the coffee shops (like Starbucks) opening up everywhere but with those shops comes great marketing on something more than just your average cup of coffee. Other food chains are also jumping on the band wagon of gourmet coffee-offering it with morning fast food breakfast. Age of consumption has been set at ages of 25-59 that consume coffee by the National Coffee Association of the USA (Larkin, 2013) in 2008. Actual percentages for the current year are not available at this time. The...
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