Art Plastique

Only available on StudyMode
  • Download(s) : 90
  • Published : February 26, 2013
Open Document
Text Preview
Republic of the Philippines
CENTRAL LUZON STATE UNIVERSITY
Science City of Muñoz, Nueva Ecija

COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY

ART PLASTIQUE: Crocheted Plastic Accessories

A Business Plan
presented to
the Faculty of Business Administration and Accountancy

In Partial Fulfillment
of the Requirements for the Degree of Business Administration Major in Human Resource Development Management by

Abucay, Maria Rosenda B.
Alawi, Alma Baesa A.
Fabros, Jocelyn G.
Rafa, April A.
Turano, Lorelie Mei S.
Victorio, Chelo Anika C.
Yagin, Leonora Marie G.

Mrs. Josephine C. Evangelista, Ph. D.
Professor

October 2012

1
Acknowledgements

Art Plastique business plan has been truly a combination of hard work and dedication. This business plan required a great deal of research and specific information which we were fortunate to obtain. We would like to express our deepest gratitude to the many hands and hearts that have made this project possible.

To our families, who have given us eternal moral and financial support throughout this project, thanks for being our inspirations in our pursuit of excellence in our field.
To our professor in Introduction to Entrepreneurship, Dr. Josephine C. Evangelista, for always believing in us. Ma’am, thank you for helping and guiding us to accomplish our project.
To Dr. Melissa E. Agulto, Dean of Admissions, who willingly provided specialized data to make this project valid and accurate.
To all the friends and people who have helped us along the way, we truly appreciate all of you.
Most importantly, we wish to acknowledge our Almighty God who gave us strength, wisdom and guidance all throughout.

Art Plastique

2
TABLE OF CONTENTS
I.

Preliminary Section

Acknowledgement

........................................2

Table of Contents

........................................2

List of Tables

........................................4

List of Figures

........................................6

II.

Main Body of the Plan

1.0 Introduction

........................................7

2. 0 The Executive Summary

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

3.0 Marketing Plan

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

3.1 Resource Analysis

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. .10

3.2 Environmental Analysis

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

3.3 Target Market

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..11

3.4 General Marketing Practices

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. .13

3.5 Marketing Mix

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 14

4.0 Technical Plan

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20

4.1 Steps in Producing the Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20 4.2 Process Flow Diagram

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21

4.3 Selling Area

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22

4.4 Project Layout

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22

4.5 Business Logo

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23

4.6 Waste Disposal

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23

Art Plastique

3
4.7 Property, Plant and Equipment

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

4.8 Production Schedule

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25

4.9 Direct Raw Materials Requirements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 4.10

Indirect Raw Materials Requirements

5.0 Organizational Plan

` . . . . . . . . . . . . . . . . . . . . .28

. . . . . . ....
tracking img