Art of War an Application

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KIM N. SANTOS
2012-85124
MGT 201 – Theory and Practice of Management

A BOOK REVIEW
THE ART OF WAR
An application to “The MEDICAL City”

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The Medical City (TMC) had been in the healthcare industry for almost 5 decades. For all those years the management keeps on battling with the ups and downs of the organization. The said industry is an enormous battlefield that needs to be won. The emergence of TMC from a four-level building standing over the cogon grass of Greenhills to being an internationally accredited, world-class healthcare facility indeed requires a great battle plan and strategy.

I. History of The Medical City

The Medical City (TMC) sprouted in 1964 when a group of bright and creative doctors then practicing in ABM Sison Medical Group responded to the demands of their medical practice. TMC was the first building in the outskirt and isolated area of Greenhills. (specifically in San Miguel Ave.)

TMC started their first battle in the year of 1967. The organization’s operation goes rampant and had won the battle for two consecutive years, however, TMC experienced their first ever so-called defeat when the organization started to experience bankruptcy. Among Sun Tzu’s five (5) fundamental factors that defines successful outcome, one important factor was not achieved by the TMC’s Officers; that is “The Way”. When the organization experienced their bankruptcy, it was only later they realized that they are a group of doctors experienced in medical practices and operations; that they are no master in terms of financial and administrative operations. During those times, TMC is having insufficient strength and temporarily took on the defensive side. In order to stay in the battleground, TMC while taking on the defense, started to rebuild their strength and acquire forces. In 1969, a new leadership and management is placed, with Mr. Augusto M. Barcelon as Chairman and Dr. Augusto P. Sarmiento as President.

TMC started to increase forces and accumulate weapons under the new management; the Professional Services Inc. TMC expands its bed capacity by building the Andres K. Roxas Wing making its bed capacity from 90 beds to 300 beds.

Then on, TMC shifted from defense to offense. In 1975, ABM Sison Hospital became the now known as “The Medical City”. In 1995, consistent with the desire to create a more inclusive healthcare system in the country, TMC pioneered an outpatient satellite network located in Antipolo. The attack doesn’t stop there, in 1996, a new President and Chief Executive Officer assumes the leadership of the organization and it started the building of “future-based projects” as the new president calls it. In 2000, the future-based projects came into being when the groundbreaking for TMC’s new site started and in 2002 the construction of superstructure healthcare facility progresses. Finally, in June 2004, TMC settled in its newfound terrain along with its cohorts at Don Eugenio Lopez Compound, in Ortigas Avenue.

As Sun Tzu have said, the good fighters of old first put themselves beyond the possibility of defeat, and then waited for an opportunity of defeating the enemy. Well and true for TMC.

II. The New Health Care Facility

The new management of TMC never wasted time just but waiting reinforcements but rather, the chieftain of this army is relentless to start building and strengthen further his forces so as their weapons in order to conquer without harming the people.

The New Medical City’s main facility is situated in the business district of Pasig, on a 1.5 hectare land of Don Eugenio Lopez Compound along Ortigas, Avenue. Right beside it is the Rockwell Business Center and Meralco Foundation Inc. Their new terrain catches market among the people of Pasig, Ortigas and nearby subdivisions and villages such as Valle Verde and White Plains.

The New TMC is composed of 115,000 square meters which houses three (3)...
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