Art Museum - S.W.O.T. Analysis

Topics: Art, Museum, Arts Pages: 2 (705 words) Published: June 16, 2012
S.W.O.T. Analysis

The S.W.O.T. analysis for the Cinicinnati Art Museum is what gives the viewer the information to easily see what is wrong and isn’t wrong with the museum, while providing information on possibilities the museum can capitalize on and what threats could harm the museum.

The strengths were not hard to identify. I identified six different ones, all self-explanatory. Free admission, membership purchases, host of traveling exhibits, host of special events (weddings, parties, etc.), the museum is located in a popular area of Cincinnati (Mt. Adams), and they have an expansive art collection (60,000 pieces of work). All of these are huge postives for the art museum that can be capitalized on if done properly.

The museum’s weakness is what they should pay attention to the most. It is what they should really try and correct to potentially bring in new visitors and more money. First and foremost, membership AND visits are declining. This is huge, because this means less money to work with on campaigns and it means people are losing interest in their “product”. If people don’t see a need for your “product” then they won’t pay any attention to you. Secondly, the newer generations are uninterested and one of the biggest reasons is because knowledge on the art world is limited. The only artists people know are the big name ones (Merlot, Picasso, Dali, etc.). People need to be more educated on more artists and newer artists for them to even be able to get remotely interested. That will be the biggest challenge. Finally, the third weakness I identified is the museum’s marketing. It seems as almost there is no marketing done expect for light post banners, and that doesn’t really grab people’s attention. They need to really ramp up these efforts. Also, the logo that the museum has shouldn’t be for an art museum, in my opinion. It reminds me more of a flower, which reminds me of a florist, not an art museum, and if one person thinks this,...
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