Survey by NDTV
NDTV commissioned Ipsos, a leading market research agency, to conduct fieldwork for this opinion poll from a sample size of almost 30,000, covering as many as 125 out of the 543 Lok Sabha seats in the 18 big states.
The poll was carried out in 125 constituencies spread over 18 states (these account for over 20% of the 543 Lok Sabha seats). Each Lok Sabha constituency was selected using a statistical formula based on voting patterns of 2009 Lok Sabha Elections. In each Lok Sabha constituency, two to three assembly segments were selected at random where approximately 100 interviews were conducted in homes. For the voting intention question, the respondents were given a mock ballot paper on which the symbols of the parties were set out. They were asked to mark their preference on the ballot paper and then place the ballot paper in a mock ballot box.
Survey by Shaadi.com
In May, 2011, India’s largest Matrimonial website, “Shaadi.com”, published the results of a huge marriage based survey that they conducted with research agency IMRB. The Indian marriage survey was based on the opinions of around 150,000 users of the site in 300 Indian cities and towns. Site users, especially NRIs, from UK, US, Australia and Canada were also surveyed. 62% of the respondents were male, of these, over 50% were in the 26-35 age group. In the words of the website, the objective of this large survey was to “try and understand the psyche of an average marriage hopeful and the way matchmaking trends are changing and evolving”. Listed below are some of the key findings of the Indian marriage survey (“Shaadi Aaj Kal”). Note that since this is a survey of internet users, the respondents tend to be more tech savvy, better educated, and more urban centric than the average Indian. 1. A large number of women (54%) prefer to stay in a “joint family” after marriage as against only “21%” who prefer to stay in a nuclear family. A joint family provides a support system for the married couple. Surprisingly, in a similar survey in 2004, only 40% of the women wanted to stay in a “joint family”. 2. Almost 50% of the respondents said that they would marry their partner even if they did not get along with their future in-laws. 3. 85% of the male respondents wanted their future wives to work after marriage. Since the respondents are mainly urban centric, this is not surprising; although a high figure of 85% is refreshing. 4. 69% of the women want their partner to be better educated than them, whereas only 10% of the men wanted their potential wives to be better educated than them. This does not mean the Indian male is entirely chauvinistic; 62% of the men would prefer their future wives to be as educated as them. 43% of women and 40% of men would prefer their future partner to be a postgraduate. 5. 34% of the women respondent did not mind marrying a partner who made less than them. The percentage for men was 94%. 6. 72% men prefer to marry a girl who is younger than them. 89% of women prefer to marry a man who is older than her. 7. Men (62%) prefer larger families as compared to women (38%). 70% of the women felt that raising a child is time consuming and 58% also thought that raising a child is a serious commitment. 8. Which celebrity would make the ideal father? Surprisingly, almost 40% of the respondents felt that Salman Khan, the die-hard bachelor, would make the ideal father. At second place is the other bachelor icon, Rahul Gandhi. 9. 47% married couples in India discussed their past relationship before marriage. This trend was more prevalent in East India. Bulk of these couples (66%) wanted to reveal their past relationships because they did not want it to affect their future 10. 49% of the men wanted a “fair complexioned” bride. This is up from 41% in the 2004...