Are we taking it too far by blaming fast food restaurant for obesity? Although throughout the years many people have claimed that obesity is a genetic disorder for the most part; results of recent studies strongly indicate that lifestyles rather than genetics are what are causing an obese society, because people choose to not exercise, not watch their diet, and eat fast food. For the past few decades, food companies had aimed their marketing at single meals, pushing to inflate portion sizes. That initiative was wildly successful. As the Centers for Disease Control and Prevention recently reported, the average restaurant meal in the United States is now an unfathomable four times larger than it was in 1950(Health). That has translated into "Americans now consume 2,700 calories a day, about 500 calories more than 40 years ago," according to The Atlantic Monthly. One predictable result of this trend is an obesity rate that's poised to top 40 percent and that already costs the nation hundreds of billions of dollars in additional health care expenditures. The other result is that the supersize campaign has become a victim of its own success. Indeed, food companies are coming to realize that, in terms of per-meal product sales, they are quickly approaching the point where the human body simply cannot -- or will not -- accommodate any more calories in a single sitting. That has left Big Food fretting about a profit-making path forward, and that's where the innovators at Yum Brands come in.
Known for ignoring public health concerns and pioneering weapons-grade junk food, this conglomerate's subsidiaries have most recently given us the cheeseburger-stuffed pizza (Pizza Hut), the Doritos-shelled taco (Taco Bell), and the "Double Down" (KFC) -- a bacon-and-cheese sandwich that replaces bread with slabs of deep-fried chicken. So it should come as no surprise that with the three meals hitting their caloric max-out point, Yum Brands has been leading the effort to...
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