Aramex Operations Management

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College of Business Administration
MGT 308: Operations Management
Title of Project: Aramex Operations Management (Logistics)

Done by:
Student ID | Name|

Section: 51
Submitted to: Matloub Hussain
Due Date: December 11th, 2011

College of Business Administration
MGT 308: Operations Management
Title of Project: Aramex Operations Management (Logistics)

Done by:
Student ID | Name|

Section: 51
Submitted to: Matloub Hussain
Due Date: December 11th, 2011

Table of Contents:
1.0 Abstract…………………………………………………………………………2 2.0 Introduction…………………………………………………………...…….….3 2.1 Company Choice……………………………………………………….3 2.2 Problem Statement…………………………………………...………...3 2.3 Literature Review……………………………………………………...4 3.0 Brief History……………………………………………………………………5 4.0 Results/Discussions……………………………………………………………..6 5.0 Conclusion……………………………………………………………………...9 6.0 References……………………………………………………………………..10

1.0 Abstract
This project discusses the operations strategy of Aramex and talks about its delivery processes. The purpose of this paper is to highlight the operations at Aramex and relate what we have learned in class to what the company is doing at its business. The project will discuss several key concepts that relate to the logistics industry and supply chain management. The outline of the project will be as follows; first, an introduction to what the project is about, then description about the problem Aramex faces in its services and some literature review to demonstrate some of the management concepts that will be discussed. Second, a brief history about the company is introduced along with some facts and figures relating to the company. Third, results section will elaborate more on the strategy and operations method applied in the company along with some graphical representation for better understanding. Finally, the conclusion will be discussed summarizing what was done in the project, the main findings, and recommendation for future improvements for the company if any exist.

2.0 Introduction
The company that is chosen is Aramex, a Middle Eastern delivery company that offers several services and has been growing rapidly among the rival industry of logistics. It is important to learn more about this company and explore its operations strategy. 2.1Company Choice

We have chosen this company basically for the reason that Aramex has been expanding globally, it offers several excellent services on a high scale in comparison to its rivals. It is the largest dominant logistics company in the Middle East that has established a successful image about logistics and transportation solutions. It has maintained its financial and competitive position in the market against all other issues that have been emerging the past few years, and it has continued to grow to reach different parts of the world. Throughout the operations of Aramex in UAE and globally we will be able understand the real world application of the operation management key concepts. 2.2 Problem Statement

Aramex provides transportation solutions and global logistics. However, Aramex’s performance in the UAE means customer satisfaction is not as prevalent in the UAE as it is in other countries. Various online discussion forums show that many customers are not satisfied with the delivery time of inbound and outbound packages, which is a problem that must be corrected in order for Aramex to stay competitive. The lead time between a package being sent and it arriving at its destination differs between countries. More specifically, a package delivered in the UAE takes a lot longer to arrive than one coming from the UK or US, therefore these needs to be rectified. 2.3 Literature Review

Logistics is the process of transforming and properly storing the products (and sometimes services) from the organization to the final customer (IWLA, 2009). Smooth and effective logistics increase customer’s loyalty and satisfaction,...
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