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FRANCHISE
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Professor: Dr. Marie Hélène Mouawad
Université Saint – Joseph
Course: Business Plan
Masters Entrepreneurship
5/17/2012
Professor: Dr. Marie Hélène Mouawad
Université Saint – Joseph
Course: Business Plan
Masters Entrepreneurship
5/17/2012
Prepared by: Diala Kobeissi – Mohamad Cherkawi
The present document aims at submitting a comprehensive study and overview of the development of a new Wooden Bakery franchised outlet in the region of Hamra.

Prepared by: Diala Kobeissi – Mohamad Cherkawi
The present document aims at submitting a comprehensive study and overview of the development of a new Wooden Bakery franchised outlet in the region of Hamra.

Plan
Part 1: Executive Summary 1.1 Mission Statement 1.2 Concept Attractive Features 1.3 Marketing objectives 1.4 Expected Accomplishments 1.5 The Bakeries Industry 1.6 Financial Outlook 1.7 Requested Financing

Part 2: Market Analysis
2.1 The Bakeries Industry
2.2 Brief Overview of Demand
2.3 Local Demand Survey – Managing Marketing Information
2.4 The Competition in brief
2.4.1 Direct Partial Competitors located in the Hamra/.... area
2.4.2 Indirect large competitors with outlets networks outside the larger area of Jounieh
2.4.3 Competitive advantage of Wooden Bakery
2.4.4 Brief overview of the 3 major competitors with similar concepts
2.5 Comparative Overview

Part 3: Company description
3.1 Description of the business
3.2 Description of the Wooden Bakery Outlets
3.3 The legal status of the company
Part 4: Organization and management 4.1 About the management of Wooden Bakery 4.2 Our management team
Part 5: Marketing and Sales Management A. Marketing Strategy * Target Marketing * Market Positioning * The 4P's B. Marketing Analysis * SWOT C. Marketing Environment * The micro-environment * The macro-environment
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