Annual Report 2010
Annual Report 2010
welcome on board.
AnnuAl report 2010
A Promise mAde, A Pledge KePt
When AirAsiA stArted out As A loW-cost Airline in 2002, We pledged to mAke Air trAvel AffordAble for everybody. todAy, nine yeArs doWn our corporAte journey, We knoW We hAve kept to our initiAl promise.
in october 2010, we flew our 100 millionth guest, a young, newly married indonesian housewife who was going to visit her husband working in india. Just as we made her travel dream come true, we are delighted to have done the same for more than 100 million guests. We have kept our fares down thanks to our disciplined focus on keeping our operating costs the lowest among the world’s airlines. We offer a million free tickets every year. While enabling everyone to fly, we are also connecting people to places that were never connected by air before. We have achieved our Vision of being the largest low-cost airline in Asia, serving those who previously had no access nor the means to enjoy air travel. We have done this by staying close to our Mission of: • • • being the best company to work for, treating each Allstar as a member of our extended AirAsia family creating a globally recognised ASEAN brand maintaining the highest quality product, embracing technology to reduce costs and enhance service levels
Central to our promise is our great team of Allstars who have proven time and again that hard work, creativity, passion and a commitment to excellence are what it takes to be not just good, but great. these traits of our Allstars, combined with our five core values of safety, passion, integrity, Caring and Fun, have kept AirAsia growing from strength to strength. they have made us the World’s Best low Cost Airline, as vouchsafed by 18 million travellers polled by london-based consultancy skytrax. this is an award that is close to our heart because it validates the value of our promise. now everyone can... [continues]
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