Case for Analysis: Aquarius Advertising Agency
1) Analyze Aquarius in terms of the five contextual variables: * Goals: Aquarius has realized a huge problem in regards to the rapid turnover of their major accounts. An agency reorganization would be a realistic goal in changing their competitive techniques. This reorganization might be able to set them apart from the other agencies by reducing their response time and increasing the communication between the different departments to boost efficiency. * Culture: In my opinion I believe that Aquarius has a very low and undefined organizational culture. It seems like the employees are all looking out for themselves and trying to get ahead of everyone else. These values although unwritten provide the glue to having everyone on the same page and are absolutely essential in providing clients with top of the line work. * Size: Since Aquarius is a mid-sized firm with various specialists on the professional staff of the operations and marketing divisions I would say they have anywhere from 1000-1500 employees. With this many employees it is critical to have effective communication between the different departments. This would in turn increase flexibility in this unpredictable environment. * Environment: Changes in the environment is the main reason why the agency is considering the need for reorganization. It is typical for advertising agencies to gain/lose clients quickly, this is why is it so essential to have everyone in the organization effectively communicating with each other in order to satisfy their clients and reduce turnover. * Technology: Aquarius has a number of different specialists on their team that work together in assisting their clients, but there is always room for improvement in regards to better communication. It would seem to me that Aquarius would have a number of different programs and internet sites to assist them achieving their services. 2) A new organizational structure that...
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