April Greiman

Topics: Graphic design, Arts, Communication design Pages: 4 (1111 words) Published: November 27, 2012
"Great things are not done by impulse, but a series of small things brought together."
   Vincent Van Gogh

April Greiman is by far one of the most influential female artists in the history of Design. She was born in New York in 1948 and was raised in a very family oriented environment, her creativity was greatly influenced by her mother, father and aunt who shared a passion for art, music and encouraged her to be an independent, curious, adventurous woman. After acknowledging her great interest in art, she applied to several art schools and was accepted into the Kansas City Art Institute where she received a BFA in Graphic Design. Later on, with the influence of the principles of Modernism and exploration of technology, she continued her education by enrolling in a graduate program at the Basel School of Design in Switzerland. The experience and skills she gained from her educational background allowed her to explore the aesthetics of a computerized world, the art of digital design and visual communication.
Around the mid-1970s, Greiman decided to explore a different environment from New York and moved to Los Angeles, California where she started her own design business known as “Made in Space, Inc.”. Greiman is recognized as a pioneer in computerized design, her style is based on the exploration of words, images and the usage of color in space by combining art with modern technology. She was highly inspired by the landscape of the Death Valley; A landscape that continues to inspire her work and change the way she analyzes dimensions, objects and color. Her style is often seen as American Postmodernism with an influence of Swiss design coming from her educational background.

Because of her work and style, April Greiman has been recognized for her potential in utilizing computers as an innovative medium to transform the art world. Around 1980s, Greiman...
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