Applying Structural Dynamics to Cbd in P&G

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Applying Robert Fritz’s Structural Dynamics theory on the Customer Business Development Department of Procter & Gamble’s branch in Venezuela. By Ali Trompiz.
Millennia Atlantic University.


Abstract
It is the purpose of this paper to offer a thorough description of the Customer Business Development department (later on referred to as CBD) of one of the subsidiaries of the multinational company Procter & Gamble (later on referred to as P&G), in this particular case the analysis is utterly focused on the Venezuelan Market Development Organization (later on referred to as Venezuelan MDO). When starting, the text will show a description of the company and some world-wide known aspects of its culture, purpose, values, thus after that it will be continued by describing the MDO of Venezuela, its leaders and special attention will be placed in the adaptation of the P&G’s culture to this MDO, then the interaction of the CBD organization among other departments will be explained, ways of its leaders behave and some motivation methods applied to the members of the CBD Organization which this text will focus.

As a theorical freamework the Ury, Brett and Goldbergs’s method of structural diagnosis for systems design is used to offer a better understanding of the factors that have any level of influence in the structural conflict of the organization, hopefully once this point of view is given the issues among this conflict will turn evident and consequently easier to expose.

Additionally the organization will be described from the author point of view and this way the conclusions and recommendations will be given from an external consulting study and based on several Organizational Behavior theories that are widely accepted and teached in most Business Administration graduate schools. Even some of them are applied by the case-study company’s HR Department to other employees.  

The Procter & Gamble Company (P&G) is an American consumer goods public...
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