Applying Marketing Principles

Amanda Gutierrez
Strategy's for developing relationships with their customers
MKT 255
Fundamentals of Marketing
Unit 1 Individual Project
August 29, 2008

Abstract
In this paper I am going to be discussing many different strategies for Wal-Mart to have a better relationship with their customers. There are many different strategies that I will be discussing; mainly it will be about how they have good customer relationship but also how they can improve on it. Also I will be discussing how they need to improve on their employee knowledge of what they are selling and how they can train them to help their customers in a better fashion

Strategy's for developing relationships with their customers
    Wal-Mart has many ways that they are great in customer service, but there is always ways that you as a company can improve on. The way you handle complaints, placing orders, receiving feedback from customers, tracking orders and all around just dealing with customer problems. Wal-Mart became a multimillion dollar company practically overnight; one of the main reasons is good marketing. Major corporations try new ways to improve the way they handle customer problems that they face on a daily basis.  

Describe company's current programs: Handling customer complaints
      Handling customer complaints are one of Wal-Mart’s best techniques, they are one of the best companies that I know of when it comes to making sure that their customers are always happy. Usually when you have a complaint they make you feel like your happiness is their main priority.   One of the main things that we as consumers look for is, how well do they listen and do they respond if necessary. Many times the answer is no, but Wal-Mart prides themselves on making sure that your happiness is in their best interest.

Describe company’s current programs; providing information about new or existing products
    Wal-Mart has many ways that they inform customers about new and existing... [continues]

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