Apply All the Knowledge You Have Been Exposed to a Company of Your Own Choice. in This Regard You Will Need to Incorporate (Identify These Concepts in Your Organisation) the Following Knowledge Areas: • Systems

Apply all the knowledge you have been exposed to a company of your own choice.   In this regard you will need to incorporate (identify these concepts in your organisation) the following knowledge areas:

• Systems thinking
• Business models
• Environmental analysis
• Market segmentation
• Managing value in the organisation

Systems thinking:

1. Dimensions of the Naturosphere:
a. Ecological dimensions:
We live in a country that is in most parts abundant in comparison to some of the countries in which our brands are sold.   Water for example, is still for the most parts readily available and safe to drink here in South Africa, where in other countries in which I work, there have seen years of drought on end, this affects the way they view companies that use an extensive amount of water for the production of their goods like SABMiller.   SABMiller has hence done an extensive CSI project where water is not only recycled but they also provide communities with boreholes and water pumps aimed at supplying clean drinking water to the communities in which they operate.

i. Physiological dimensions:
Health and health care in is not readily available and in much more accessible to that of the countries our products are sold in.   The organisation for which I work has therefore taken it upon themselves to educate consumers and communities about the dangers of excessive alcohol consumption.

ii. Physical dimensions:
We sell beer, water, soft drinks and spirits such as whiskey in these markets.

2. Dimensions of the psycho-sphere:
a. Psychological dimensions:
i. Cognitive dimensions:
The majority of the consumers who buy our products are not well educated and hence our communication to them most often has to be very self explanatory and simple – most often spelling out their reason to believe/ purchase our products.

ii. Emotional dimension:
Consumers tend to make purchases based on emotions, our communication sells them an ideal of what the product will... [continues]

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