Applebee's Services, Inc.
Effective Date: April 6, 2007
Applebee's Services, Inc. (Applebee's) is committed to safeguarding your privacy; we take your privacy seriously. We will not sell, rent or otherwise distribute your personally identifiable information, which we receive through our website or from any other source, to third parties except as explained below. Please read the following policy to understand the care with which Applebee's will treat your information. This policy may change from time to time so please check back periodically.
What information does Applebee's collect from me?
Applebee's may collect information about you, such as your name, postal address, email address, zip code, phone number and dining preferences through any of the following: online email address submissions, in-restaurant surveys, research surveys, dining frequency cards, online gift card purchases, guest relations communications and online restaurant location searches or other voluntary activities.
Can I remain anonymous when I provide information to Applebee's? You can visit our Web site without identifying yourself or giving us any personal information. If you give us your email address, purchase gift cards online, voluntarily provide feedback to Guest Relations or complete a survey, you will no longer be anonymous to Applebee's. We may ask you for additional information from time to time, which you may decide to provide to us or not. If you contact Applebee's through the Web site or otherwise, we may keep a record of that correspondence.
How does Applebee's use the information?
Applebee's primary goal in collecting information is to improve customer service by understanding your preferences, communicating Applebee's promotions and services and providing you with the best possible experience. For example, if you visit our Web site and give us your zip code, we are able to provide the location of the Applebee's restaurant closest to you. We may also use your information to notify you of special offers and services available from Applebee's, its affiliated companies and franchisees.