Applebees Evaluation

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  • Topic: Personally identifiable information, Internet privacy, Service
  • Pages : 5 (1641 words )
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  • Published : September 2, 2011
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Applebee's Services makes sure that even far-flung suburbs can have a neighborhood bar. The company operates the largest casual-dining chain with about 2,000 of its signature Applebee's Neighborhood Grill & Bar locations across the US and in almost 20 other countries. Its eateries are primarily freestanding units and sport interiors festooned with local memorabilia to give each location an indigenous feel. The menu features beef, chicken, and pork items, as well as burgers, pasta, and seafood. The chain is known for its selection of appetizers. About 400 locations are company-owned, while the rest are franchised. Applebee's is owned by casual and family dining operator DineEquity. Applebee's Services, Inc. Company Profile

Applebee's Services makes sure that even far-flung suburbs can have a neighborhood bar. The company operates the largest casual-dining chain with about 2,000 of its signature Applebee's Neighborhood Grill & Bar locations across the US and in almost 20 other countries. Its eateries are primarily freestanding units and sport interiors festooned with local memorabilia to give each location an indigenous feel. The menu features beef, chicken, and pork items, as well as burgers, pasta, and seafood. The chain is known for its selection of appetizers. About 400 locations are company-owned, while the rest are franchised. Applebee's is owned by casual and family dining operator DineEquity. Privacy Policy

Applebee's Services, Inc.
Privacy Policy
Effective Date: April 6, 2007

Applebee's Services, Inc. (Applebee's) is committed to safeguarding your privacy; we take your privacy seriously. We will not sell, rent or otherwise distribute your personally identifiable information, which we receive through our website or from any other source, to third parties except as explained below. Please read the following policy to understand the care with which Applebee's will treat your information. This policy may change from time to time so please check back periodically.

Please note that this Privacy Policy does not apply to (a) employment applications submitted through the Web site, which may be shared with independently-owned franchises which are seeking employees in their market area and (b) information from international franchising prospects which is covered by a separate privacy policy, accessible from the International Franchising portion of the Web site.

What information does Applebee's collect from me?
Applebee's may collect information about you, such as your name, postal address, email address, zip code, phone number and dining preferences through any of the following: online email address submissions, in-restaurant surveys, research surveys, dining frequency cards, online gift card purchases, guest relations communications and online restaurant location searches or other voluntary activities.

Can I remain anonymous when I provide information to Applebee's? You can visit our Web site without identifying yourself or giving us any personal information. If you give us your email address, purchase gift cards online, voluntarily provide feedback to Guest Relations or complete a survey, you will no longer be anonymous to Applebee's. We may ask you for additional information from time to time, which you may decide to provide to us or not. If you contact Applebee's through the Web site or otherwise, we may keep a record of that correspondence.

How does Applebee's use the information?
Applebee's primary goal in collecting information is to improve customer service by understanding your preferences, communicating Applebee's promotions and services and providing you with the best possible experience. For example, if you visit our Web site and give us your zip code, we are able to provide the location of the Applebee's restaurant closest to you. We may also use your information to notify you of special offers and services available from Applebee's, its affiliated companies and franchisees.

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