This report outlines the marketing strategies adopted by Apple Inc. It shows how they have targeted their customers to get the best out of their amazing products. This report explains their strategy of supporting one product with the help of another product/service and providing such after sales services to their customers that it adds value and therefore satisfies the needs and wants of the customer. And the customers are willing to pay the premium price for their products in return. The report shows how the technology in future is going to shape the marketing strategies of the organisations and what are the measures that they need to take to stay competitive. It also defines and portrays the sustainability issue and the responsibility of the organisation towards the environment and society. The report also determines how Apple as an organisation is having an impact on the environment and their struggle towards becoming more and more environment friendly.
Apple Inc. is an American multinational company that was established in April 1976. Apple Inc was co-founded by Steve Jobs, Stephen Gary Wozinak and Ronald Wayne (Linzmayer, Ronald W. Apple Confidential: The Real Story of Apple Computer, Inc., 1999). Apple has so far been able to establish a unique recognition in the eyes of consumers as a company with the most unique and innovative products (Apple, Google tops in loyalty survey". MacNN, July 11, 2006). Apple was incorporated on January 3, 1977, without Wayne, who sold his share of the company back to Jobs and Wozniak for $800. Multi-millionaire Mike Markkula provided essential business expertise and funding of $250,000 during the incorporation of Apple (Apple Chronology". Fortune (CNN), January 6, 1998).
Apple has not mentioned any particular vision statement. But I would want to quote a few sentences from Apple’s chief operating officer Tim Cook during a conference... [continues]
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