Corporate Communication Strategy of Apple
Course: MSc International Business Management
Lecturer: Amerjit Walia
Student: Chidi Nlewedim (21159696)
Corporate Communication Strategy 5
External Communication 6
Internal Communication 7
Human Resource Management 8
Corporate Image, Identity and Reputation 9
In our everyday lives, communication is very important in human interaction and is a quintessential element in building relationships. Same rules apply in the corporate world. An organisation must be able to communicate effectively to its concerned parties; this is known as corporate communication.
Successful companies are known to have good corporate communication strategy. This is because corporate communication is the management tool that upholds the company’s values, culture, identity, image and reputation. Corporate communication is the blood circulation system of any organization. (Nell Minow, 1996). The analysed company in this paper, Apple, clearly knows the importance of corporate communication.
In this report, Apple’s communication strategy is critically analysed, by applying different academic corporate communication models and frameworks. Apple clearly identifies its stakeholders and uses different communication strategy in both its external and internal communication to command fierce loyalty.
In simple terms, communication is the imparting or exchanging of information or news (Dictionary.com). In any organisation, communicating effectively is vital in order to carry out the thoughts and visions of the organisation. For an organisation to communicate effectively, the organisation needs to know the importance of corporate communication.
Corporate communication is “an instrument of management by means of which all consciously used forms of internal and external communication are harmonised as effectively and... [continues]
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