Apple's Case Study

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Case Study


Neither Apple, Google nor Microsoft will dominate the internet.
As the Internet expands, so will each of these 3 companies grow along with it.
Apple will appeal to people willing to spend more for convenience.
Google will expand in advertising and media. Offering cheaper and highly innovative products. We can see the market share as
Internet Explorer: 34% to 60%
Chrome: 12% to 23%
Safari: 5% to 25%
Firefox: 10% to 19%
Explorer generally comes out on top, it's interesting to note how varied the numbers are from site to site.
Microsoft will use its corporate leverage to help people integrate their social and business lives. Explorer has always been an interesting beast. For many years it has been the most popular by market share of all the browsers. But during this time it has also generally been the most hated by web developers. Older versions (especially v6) were notorious for the numerous bugs and oddities they contained, leading to countless extra hours of development from time to time
apple have aggressively developed Safari (and webkit) to be at the forefront of modern web technologies - in many cases shaping those technologies and setting the standards others have then adopted
Google entered the fray by releasing their own browser - also based on Apple's webkit engine. Based on Google's dominance in web search, they quickly managed to gain a large slice of the market and they now vie with Internet Explorer for the top position.
Like Apple, Google have aggressively pushed new web technology forwards, with the intention of allowing full desktop-alike applications to run directly in the browser.
Chrome has a very aggressive update policy. Rather than relying on users to upgrade Chrome manually, the browser instead automatically updates itself, meaning that you are always running on the latest version. Whilst there are some critics to this approach, it does mean that they avoid the issues Microsoft has with Internet... [continues]

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