Apple, Visionary Company

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Miguel Toledo Cruz


“Homework 2”

Strategic Management

Instructor: Dr. Sibin Wu

Master in Business Administration

Wednesday, September 12th, 2012

Do you think Apple is a visionary company? Why? Do you think Steve Jobs built a long-lasting company? Why? Nowadays, who do not know Steve Jobs worldwide? There are probably thousands of people who don't know who he is/was, but certainly there is a higher percentage of people that somehow has had contact with any of Jobs geniuses creations or now they can get access to several content at affordable prices that can be found in iTunes, there are several products, that makes Steve Jobs a visionary man, he started along with Apple a technological revolution, bringing to life total new concepts starting with new words, earphones, music players, music by itself, computers, etc.

Moreover, I would say there are just few companies as visionary as Apple, from its very beginning the founders, Steve Jobs and Steve Wozniak, knew what they were doing and what they wanted to do next. Even though, this tech company doesn´t have a formal vision statement, is clear what they are doing, and they have a very well defined goal where they want to get, they just work every day in building the path. There are a couple of “quotes” that sometimes are described as Apple vision: "It's in Apple's DNA that technology alone is not enough. It's technology married with liberal arts, humanities that yields us the result that makes our heart sing. And nowhere is that more true than in these post-PC devices.", (Steve Jobs, March 2011) or "To make a contribution to the world by making tools for the mind that advance humankind."

In the same way, as Jobs said, looking forward is one of the core values within Apple, this company once faced failures and critical problems, but as soon as Jobs stepped

back in the company as CEO, he guided Apple into a very challenging phase, by developing new products that were kind of...
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