Apple: the Company's Visions and Objectives

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Apple's Vision
was the Macintosh that was called “digital hub” that isa popular model of computer introduced in 1984, that features a graphical user interface ( GUI) that utilizes windows, icons, and a mouse to make it relatively easy for novices to use the computer productively. Rather than learning a complex set of commands, that wasonly need point to a selection on a menu and click a mouse button. Moreover, the GUI is embedded into the operating system. This means that all application that run on a Macintosh computer have a similar user interface. Once a user has become familiar with one application, he or she can learn new applications relatively easily. The success of the Macintosh GUI heralded a new age of graphics-based applications and operating systems. The Windows interface copies many features from the Mac. There are many different Macintosh models, with varying degrees of speed and power. All models are available in many different configurations. All models since 1994 are based on the PowerPC microprocessor. They believed had a real advantage for consumers who were becoming entrenched in a digital lifestyle. Also, digital cameras, portable music players, and digital camcorders. That they though could be the preferred hub to control integrate, and add value to the devices. Also to control of both hardware and software.Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Apple's Mission

Was to bring an easy-to use computer to market, which led release of the Apple II in 1978. Also, Apple is committed to protecting the environment, health and safety of their employees, customers and the global communities where they operate. They can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Goals:The goal was to differentiate the Macintosh amid intense competition in the PC industry. And state of affairs, or a state of concrete activity, which an organization or system wishes to achieve or obtain.

Is the plan, to involve and implement actions which must be taken to close the gap between the current realities and the ideal state?Apple designs Macs, the best personal computers in the world, along with OS, PC CPU, MP3 , iPhone 4, 4s , iPad, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad which is defining the future of mobile media and computing devices. Corporation Governance:Agency Theory:

Was in 1981 when the IBM introduced the IBM PC to the market that used Microsoft’s DOS and a microprocessor (CPU), by that apple practice integration and refused to license its hardware to third parties. But IBM gained more market share and also emerged a new for the industry more than Apple. That was when apple introduced the Macintosh in 1984 that was easy to use with industrial design and elegance, but the processor was slow in speed and that lack of compatibility on sale, and Apple net income fell 62 % between the years 1981 and 1984, and sending the Apple Company into a crisis. That contributed with the job was forced out in the 1985 even his called himself as a soul of the company.After that the boardroom hired John Sculley, who was recognized for his marketing skills. He was in the company for 8 years from 1985 to 1993, who pushed the mac in the new market where the Apple was driven by its best software, such page Market, and peripheral with laser printers. Also in education Apple grabbed more than haft the market. With that Apple recovered and stabilized around 8% in share worldwide, and in 1990 Apple sale $1 billion dollars in cash and was cognized at the most profitable PC company in the world....
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