TECHNOLOGICAL ENVIRONMENT –
APPLE LOST PC MARKET BECAUSE OF IGNORING INDUSTRIAL CHANGES- The pc industry has evolved in the past decades. There are 3 phases.
Before 1981- PROPRIETARY SYSTEMS.
Every pc producer had to develop self-own hardware and software. It was proprietary. Most buyers were technical people. There were two main streams in the market: apple style machine and IBM style machine. During this period, apple was the leader. Its strong developing ability made it become a family commodity. However it didn’t use patents etc to protect its products so many other computer companies re-engineered apple products and made cheaper similar products to compete in the market. For example, Acer copied apple and developed little professor series. 1981- 1997: OPEN STRUCTURE.
During this period, hardware can be separated into CPU, mother board, power, disk drive and peripheral businesses. Softwares could also be separated, and so each area had many providers competing with each other. But CPU, OS and some other areas had few providers. Pc producers became the hub of the hardware performance. They had to buy all the components and assemble into a whole piece. At this time, IBM style machine with Intel CPU and windows OS became mainstream. During this period apple kept losing its market share. It was because of 4 reasons. 1. Apple insisted in selling their products as a high price proprietary system. 2. As more people started using IBM machine, software developers turned to create softwares that could run on IBM machines. 3. Apple adopted Motorola CPU. As Intel kept leading the market, Apple’s CPU utility couldn’t pass IBM’S. 4. Apple focused on education and printing industries which only took small portions of the total industrial growth. It made apple’s market share decrease rapidly. 1997: INTERNET PC
After internet booming, the PC industry has changed. Earlier PC’s used to work independently, here they can connect. Internet...
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