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Apple Swot

By | April 2013
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Apple SWOT

In the 2011 Fortune 500 rankings Apple finished 35th, jumping from the 56th position it established the year before. As of January 2012 Apple surpassed Exxon to become the largest Corporation in the world. Apple’s rapid climb from virtual bankruptcy in 1996 is an incredible story. (Eberhard)

Strengths:
The products
The company's reputation as an innovator
Strong, loyal following
Control over applications and operating systems
Brand Awareness

Weaknesses – Apple's “All In” philosophy has some drawbacks – for example, my Windows phone will not sync on my Macbook. This perceived “if you're not one of us, you are one of them” mindset makes new converts to Apple products wary. Apple doesn't “fail” often but when they do it makes major headlines. Apple Maps served to show how big of a blunder one Apple branded failure can really be. (Goldman). The lack of forethought into the iPad. No matter how great of a success – and it certainly is – Microsoft's Surface's screen size and inclusion of USB ports and a keyboard is going to make the next generation of the iMac – which could very well be a super charged iPad with all the required ports and a new OS – make Apple look like it is playing catch up instead of leading the innovation themselves. Closed source applications and operating system

Brand perceived as “elitist”
Diversity of products
Cost of product vs. competitors
Over saturation (iPhone)

Opportunities – Apple is readying a Pandora like streaming music service and Apple TV could change the way we view our programing much in the same way the iPod and iTunes revolutionized the music business. Music streaming service

Apple TV
Shifting more production to US factories
The Chinese Market yet to be fully tapped
Integration with automakers

Threats – Basically everyone who isn’t Apple – Google/Android, Microsoft/Windows 8, Samsung, the list goes on – if you plug it in and talk, listen touch, type, or surf on it and it isn't an...
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