Apple Supply Chain Management

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Running head: APPLE SUPPLY CHAIN MANAGEMENT1

Apple’s Supply Chain Management
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APPLE SUPPLY CHAIN MANAGEMENT2

Table of Contents
Abstract………………………………………………………………………………..............3
Background…………………………………………………………………………………….4
Brand Loyalty…………………………………………………………………………….........5
Problems…………………………………………………………………………………….....5
Decline of Product……………………………………………………………..…………….. 6
Conclusion….…………………………………………………….……….…………………. 6
Suggested Solutions………………………………………………………………………….. 7
Future……………………………………………………………………………………….... 7
Reference Page……………………………………………………………………………….. 8

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Abstract
The paper explores Apple and its past, background, brand loyalty, problems, decline of product, and suggested solutions. Apple was started on April 1, 1976. It was established by three men; Steve Jobs, Steve Wozniak, and Ronald Wayne. On January 10, 2006, Apple released the MacBook Pro and iMac which was the first Apple computer to use Intel’s Core Duo CPU. Apple’s customers fly in from all over the world to see the opening of products and stores. They even propose outside the stores. Their fan base is because they have a good product. Not so much the price because you can basically get the same product at a lower price form one of Apple’s competitors.

The problems that Apple is having is getting their product to the customer on time. Which many say is the result of bad supply chain management. The paper goes over how they got to the problems that they are having and some solutions to those problems.

Keywords: Monopsony, Brand Loyalty

APPLE SUPPLY CHAIN MANAGEMENT4
Apple’s
Supply Chain Management

Background
Apple is a very big company, and is a company that everyone knows. Apple was started on April 1, 1976. It was established by three men; Steve Jobs, Steve Wozniak, and Ronald Wayne. On January 3, 1977, Apple was incorporated without Wayne; he sold his shares back to Jobs and Wozniak for $800. A multimillionaire delivered the essential business knowledge and funding for the incorporation of Apple. By the end of the 1970’s Apple have a good sized staff of bother computer designers and a production line. The Macintosh was made well-known by the 1.5 million dollar commercial “1984” released on the third quarter of Super Bowl XVIII on January 22, 1984. The Macintosh at first sold well, but it soon withered off because of the high prices and limited choice of software titles. The Macintosh Portable was presented in 1989 and was designed like a desktop and weighed 17 pounds. In 1998, Apple’s iMac was introduced by a design team that was led by Jonathan Ive and he was also the man who designed the iPod and the iPhone. Apple’s sales improved from that moment. On January 10, 2006, Apple released the MacBook Pro and iMac which was the first Apple computer to use Intel’s Core Duo CPU (Lashinsky, 2011.) On January 17, 2011 Jobs announced in a memo that he would take a medical

APPLE SUPPLY CHAIN MANAGEMENT5
leave for an indefinite period. It has been said that because of Apple’s effective supply chain the company operates as a monopsony, which where one buyer has many sellers. Brand Loyalty
Apple’s brand loyalty from customers runs deep in its consumers. It is very unusual for any product to have the kind of brand loyalty that Apple does. Apple Store opening can draw crowds of thousands with people waiting in line as much as a day before the event. People also fly in from all over the world to see the opening of products and stores. Some people say that it is the marketing and advertising is the reason that draws the kind of loyalty that Apple has....
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