Scarcity and Choice, condition of limited resources and unlimited wants and needs, consumers need to evaluate multiple options and select from them. Goods and services are scarce because of the limited availability of resources along with the limits on our technology and skillful people relative to the total amount desired. If somehow people desired nothing, there would be no scarcity. If resources were great enough to produce more than anyone desired, there would also be no scarcity…
At the end of 2010 Apple, the maker of iPods, iPhones and IPADs, became the world’s most valuable company, a mantle which had been held by Microsoft. The two companies started the personal computer revolution in the 1970s but Microsoft had to date outflanked Apple to become the market leader. Hence, the significance of this turnaround in fortunes. Apple’s rebirth began with the launch of the iPod music player followed by its introduction of the smartphone, iPhone which upstaged the dominant mobile phone maker Nokia and then the launch of the computer tablet, IPAD. The significance of the changing in guard is on the role that consumers played in this change.…
The company that will be the topic of discussion in my final project paper is Apple Inc. The company was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple Inc. was formerly known as Apple Computer, Inc. until January 9, 2007 when the word “Computer” was removed (Wikepedia The Free Encyclopedia, 2012). Apple is a Fortune 500 company whose headquarters is located in Cupertino, California with over “60,000” employees and generated over 65 billion in revenue (15 Amazing Facts About Apple, 2010). Apple “designs and sells consumer electronics, computer software, and personal computers” (Products: Leading innovation, 2012). The company is best-known for its hardware products which include the Macintosh lines of personal computers, the iPhone, iPad, and the iPod" (15 Amazing Facts About Apple, 2010). Apple Inc. is an American multinational company is traded on the New York Stock Exchange and is one of 100 stocks that make up the NASDAQ and S&P 500.…
Next month, Apple will celebrate its 35 years in computing industry. Although there have been some potholes and stumbling block in its path, but the company has proven over the time that it is committed to making computers that set standard in productivity and performance. Presently, the advent of consumer products such as the new iPad- the third generation of the category-defining mobile device- Apple has continued to attract new customers every day by introducing them to the slick and user friendly GUI’s, neatness and simplicity of the OS, apple is changing the culture of…
“The Marketing Era was characterized by increasing professional specialization in the marketing discipline, with an emphasis on managerial decision-making, quantitative analysis, and recognition of the societal aspects of marketing (Bartels, 1976)”. Apple electronics has a very large and very diverse inventory to meet every type of customers’ needs whether their electronics is for educational purposes, business purposes or strictly for personal use. Among the different types of products there is also a vast production of accessories and downloadable material that can or will coincide with the purchase of your Apple electronic device. The most popularly used devices among today’s society and technological world are the Apple I-pads and Apple I-phones. Perhaps the most anticipated item of the decade is the I-phone 5.As the majority of our nation’s main goal is to stay up with technology we can assume the hype of new technology will continue to be the main priority of sales growth among the Apple electronic, Hence the reason why so many people are or will be waiting in…
Two rebellious guys named Steve Jobs and Steve Wozniak gave birth to one of the most popular companies in the world: Apple Computer, Inc., which thinks differently and changes the world. How many people today own Apple computers? How many people today have an Apple music player? How many people today enjoy their iPhone or iPad? And With the global launch of iPad2, from Beijing to New York, from London to Berlin, thousands Apple Fans queued overnight to get this cool gadget, and the first eager customers had even unfurled their sleeping bags outside the shop shortly before midnight, were they crazy? And the new hottest gadget sold over a million units in its first weekend. Yeah, it’s so crazy, but why do so many people on earth like it, choose it, and buy it? Does Apple worth it?…
Apple’s fundamental business model has not changed since it first began business in the late 1980’s. While being a leader in innovation, Apple has consistently produced proprietary hardware and software, eventually leading to a loss of market share in any particular market they have ventured into. Even though it has learned from some mistakes, Apple’s actions in the past few years have not shown a change from the core reasons for its failures and unless new actions are taken its current market lead will eventually dwindle.…
Apple Inc. is a successful developer of both computers and consumer electronics. The company’s most popular products include Macintosh computers, iPod mp3 players, iPhone smartphones and most recently the iPad, which is a hybrid of a tablet computer, and an eReader. Apple’s Macintosh computers, iPods, iPhones, and iPads all share characteristics that make them part of the general information technology industry. However, since they are very different products each belongs to a more specific industry. The Macintosh computers are included in the personal computer industry, iPods in the personal media player category and, depending on the model, the mobile internet device (MID) market and iPhones to the smartphone and MID industry. The iPad has not been released to the general public yet, but considering its various features it could belong to many markets. However, it will most likely be competing with the internet tablets, netbooks, and eReaders. Considering their competitors, one could surmise that the iPad will belong to both PC and eReader markets. By incorporating market assessment and predictions for each of Apple’s products, as well as consumer research into the promotional strategy, Apple will be able to improve its product sales 10% over 2011.…
Apple, the famous brand of computer, which is fulfill human social needs and also individual needs. It is same with the Nokia which let people can communicate with other, but at the same times, it’s also can make people to learn some knowledge by surfing website. Beside by this, Apple also tries to make other product such as iPod to fulfill some humans’ needs and Apple develop other product to make humans live with more comfortable. Based on the perception part, Apple is trying to make more entertainment goods to people and this kind of the entertainment is not provided by Windows, Linux. On the consumer buyer behavior, Apple is create to make human more enjoy their life, product such as iTunes, iDVD, iMovie are some of the examples that show a people living pattern in the…
Scarcity is a condition that exists when resources are limited relative to the demand for their use. Another way of describing this condition is to state that scarcity exists when resources are not available in unlimited amounts. When resources are available in unlimited amounts, economists consider them to be “free” goods. Because of the scarcity of resources, choices have to be made about their allocation among competing uses. Each choice is considered by economists to involve an “opportunity cost” because the use of scarce resources in one activity implies that they cannot be used in an alternative one. In other words, this opportunity cost is the amount that is sacrificed when choosing one activity over its next best alternative.…
Apple Computer is an innovative company evolving on the multimedia and high technology market. It is present on hardware and software markets, as well as in the on-line services market. Its highly diversified offer makes Apple Computers a company that is very hard to manage.…
Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software and personal computers. Apple currently has 246 retail stores located in 44 states that employs over 27,000 retail employees. Apple also employs over 304,000 U.S. individuals from development to transportations. As of September 11, 2012, Apple is the largest publicly traded company ever. Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008 and in the world in 2008, 2009, 2010 and2011. This case study will not only highlight Apple’s strengths, it will also discuss its weaknesses and past failures that have laid the foundation to become one the most powerful companies in the world.…
Ans). The key strategic challenges facing Apple Computer are the efforts which will be centered at trying to keep its competition at bay while trying to exceed its already light year of sales in its first week exceeding one million dollars after the release of the “Apple’s Tunes Online Music Store”. However, Apple could not quit there…with competition as fierce as it is from other startup companies illegal and legal, Apple decided to shoot at capitalizing the market by yet another “before its time” invention, the personal computer. Still yet the public was not satisfied; the cry now was for a system that was compatible.…
Apple is a multibillion-dollar company that we thought would be very useful to analyze since they have had so much success with their products and marketing techniques, specifically the Mac computers. We saw the opportunity to learn a lot from their different marketing approaches and strategies with their computers against the competitors.…
The Company’s strategy also includes expanding its distribution network to effectively reach more customers and provide them with a high-quality sale and post-sale support experience. The Company manages its businesses on a geographical basis addressing its customers across the world. Apple differentiates itself with knowledgeable sales persons in stores at high traffic locations and shopping malls across the US and world. These employees with their experience and knowledge provide product advice, service and training to customers. The Apple stores offer various third party hardware, software and accessories that complement its products.…