Apple: Perspectives In Change Leadership

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Running Head: LASA 1: Apple

LASA 1: Leader as a Strategist Report
Amalia Ortiz
B6027 Perspectives in Change Leadership
Dr. Morrison
February 20, 2013

In 1976, Apple Inc. was co-founded by Steve Jobs and Steve Wozniak located in Cupertino, California. Steve Jobs and Steve Wozniak were two young men in college. These two young men were outcasts in most of places that’s reason they dropped out of college. Apple started from a garage, instead of an expensive location. That was the reason a lot of people were intrigued by this brand. Two young men who knew what they wanted to pass out to the rest of the world created Apple Computers. In the 1990’s is when Apple produced the best personal computers that could be found in the market, that includes Apple brand, Macintosh and Power Mac computers. Apple downfall was in the 1990’s when competitors starting rising. Apple started a new plan to keep the company running. In 2001, was a great year for Apple because they introduced the Apple iPod, which many other companies tried to make the same product but no one was able to make the same product as original as Apple product. Apple continued to stay on the top of the game and improving their technology during the years. The new products were coming out such as iMac; these products help the company to be notice by consumers. Apple is a brand known all over the world. The innovative technology is one of a kind on the Market. The advancements that Apple product has giving out to the consumers. Apple product Strategy for several years was to create an innovative products and services with a “digital Hub” strategy, where Apple Macintosh computer products functions as the digital hub for digital devices, that includes iPods, Cellular phones and other electronic devices. Customer experience is the number one factor of this company. Apple is one of the most valuable technology companies in the...
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