Apple-Merging Technology, Business, and Environment

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Apple-Merging Technology, Business, and Environment

1. What might have happened to Apple if its top executives had not supported investment in iPods?

Had Apple’s top executives not supported investing in the iPod, Apple Computer, Inc. may have not come back from “near oblivion,” as the textbook described. With MP3 players dominating the music world, Apple had a slim chance of becoming the leader of these devices. Focusing on a unique type of MP3 with features unlike others, investing in the iPod was the best decision Apple investors made because today the iPod is synonymous with MP3 just as Kleenex is to tissues.

2. Formulate a strategy for how Apple can use efficiency IT metrics to improve its business.

Apple can use efficiency IT metrics to improve its business in several ways. First of all, by studying the throughput of its IT system, Apple can assure that the amount of information that travels through the system is appropriate. Along this same category, the speed of the information flowing through the IT system can be reviewed to assure that it is moving as fast as possible. The systems should be available to users as much as possible without causing system failures. Info should be randomly tested for accuracy.

3. Formulate a strategy for how Apple can use effectiveness IT metrics to improve its business.

Apple can use effectiveness IT metrics to improve its business in several ways. Using the iTune system as an example, Apple can improve the usability of the site so that users find it easy to find music to purchase. In addition, providing the latest and most popular music for downloading at a reasonable price will allow Apple to satisfy customers.

4. Why would it be unethical for Apple to sell its iTunes customer information to other businesses?

It would be unethical for Apple to sell its iTunes customer information to other business because customers trust Apple to have the utmost security to keep their information...
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