1. Explain how Apple achieved business success through the use of:
I think, the chief point is market information. In 2000, Steve Jobs found the reality in society that millions of people were using computers and burners to make audio CDs and to download digital songs from illegal online services like Napster. And then, Jobs was worried that he was looking in the wrong direction and he had missed the Mp3 bandwagon.
b. information technology
Firstly, after Jobs found the market information firstly, he bought the SoundStep from Jeff Robbin, moreover, Robbin and a couple of other programmers began writing code from scratch and developed the first version of ITunes.
Secondly, Jobs make iTunes portable.
Thirdly, after the ipod was born, Jobs noticed the last key element was missing, online store for buying downloadable songs, and then he achieve it.
person’s sensitivity, expert and initiative, for example:
No.1 is Steve Jobs, the market information founder, he is a sensitivity man.
No.2 are Steve Jobs and other programmers, they are all expert in information technology.
No.3 is Join Lin, an initiative man.
2. Describe the types of information employees at an Apple store might require.
The consumer’s want , the competitors’ technology and the personal income .
3. Describe the types of information the executives at Apple’s corporate headquarters require.
Market information, current trends, product’s benefit and company’s capitalization.
4. How are the two groups above going to obtain the information…i.e. what types of systems, IT components, software, etc are needed.
①I think, the employees can obtain information from what the consumer or colleague’s say, the local area network in the company and the system of company’s information delivery. They need computer, the software of company’s information delivery and other’s necessary IT components.
②The executive at corporate headquarters... [continues]
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