Apple Marketing and Sales Strategies

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Date: March 6, 2012

To: Nancy Jensen

From: Brantley Dunn

Subject: Research Paper Topic

For the research paper, I will be focusing on the marketing and sales strategies of Apple Inc. For anyone that doesn’t know about the company Apple, Apple provides computers, phones, music players, and software to the general public. Over the years they have become a computer and electronic giant. They are now the worldwide standard for producing luxurious electronic devices. They have reinvented the world of phones when they came out with the iphone. The iphone sparked an “i-revolution”, which included ipads, macbook pro laptops, macbook air computers, and the i-mac all-in-one desktop. They were founded in 1976 and have grown to a company that reported over 108.25 billion dollars in sales in 2011. Their net income growth from 2010 to 2011 was 84.99%, which demonstrates that this company isn’t a trend, but rather, their years of dominance have no end in sight.

Apple’s revolutionary CEO, Steve Jobs, passed away in 2011, but his innovative ideas live on. Apple has climbed to the top of the worldwide rankings for revenue, the least ratio of debt owed by a company, and their continued rise in net income for two reasons: their sales and marketing strategies. Apple took the normal retail store and converted it into a hotspot for consumers to hang out, while buying products simultaneously. The unique wave of commercials Apple produced helped turn Apple products into the new “it” items. Apple was able to able to use unconventional methods, such as their strange commercials, to help gain market share. I will be discussing how Apple designed their retail stores throughout the world, Apple’s unique commercials and advertising methods, and exclusive warranty and product details that have helped them capture the love of people throughout the world. While there is plenty of other aspects of the company that I could endlessly write about,...
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