Apple Innovation; a Case Study

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Apple innovation; a case study

Ahmad Al-Rubaie

Agenda • • • • • • Apple as a leading innovator Apple financial performance Apple history & innovation background Apple’s innovation strategy Apple’s innovation takeaways Steve Job’s innovation secrets

One cannot talk about innovation without mentioning Apple Inc.

For the fourth straight year, respondent ranked Apple and Google the two most innovative companies, with Apple once again the hands-down winner. Apple has held the op spot in our survey since 2005. To gauge opinions, we asked respondents to name the company they consider most likely to topple Apple within the next five years. The two names mentioned most often, perhaps not surprisingly, were Google and Microsoft. But it is worth noting that the third most frequent response was "no one" suggesting that many believe Apple will not fade anytime soon. Source: Innovation 2010, BCG

© Apple Inc

Since the year 2000 Apple has shown strong results
In 2000 Apple revenues were about $8 billion. Apple posted net profit close to $800 million In 2008 Apple revenues were about $37.5 billion Apple posted profit of over $6 billion

Increase revenue more than 450% in 8 years… Increase net profit more than 1700% in 10 years… “We’re armed with the strongest product line in our history, the most talented employees and the best customers in our industry. And $25 billion of cash safely in the bank with zero debt,” Steve Jobs, CEO of Apple, October, 2008 Earnings

The trend continues
In 2010 Apple revenues were over $65 billion Apple posted profit of over $14 billion Increase in revenues more than 800% in 10 years Increase in revenues more than 170% in 2 years Increase net profit more than 1700% in 10 years Increase in net profit more than 230 % in 2 years

It has not always been great successes

1984

1976

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Apple’s culture is embedded in its roots

The apple product line evolution tells a story

Apple leverages a...
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