Apple Industry Analysis

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Apple, Inc.

Team Industry Analysis


1. Introduction & Mission Statement.
a. Description of overall operating activities
b. Main resources of company
2. Analysis of Actual General Economic Activities
a. Sales growth and Income growth
b. Competition, investment opportunities and regulations 3. Analysis and description of main competitor – Microsoft a. Brief analysis and description
4. Annual Reports
a. Horizontal Analysis
b. Trend Percentages
5. Benchmarking against Microsoft
a. Income Statement Comparison
b. Horizontal and Vertical Analysis of Statement of Cash Flow 6. Ratios
a. Inventory Turnover Ratio & Analysis
b. Current Ratio
7. Analysis of Profitability of Apple
a. Earning Per Share (EPS)
b. Rate of Return on Total Assets
c. Rate of Return on Stock-holders Equity
8. Financial Structure
a. Working Capital Analysis
b. Acid-Test Ratio
c. Debt Ratio
d. Price Per Earnings Ratio
e. Dividend Yield
f. Financial Risks
9. Recommendations
Introduction and Mission Statement
Apple was incorporated in the state of California on January 3, 1977. Apple Computer, Inc. designs, manufactures and markets personal computers (PC's) and related personal-computing solutions for sale primarily to education, creative, consumer and business customers. The Company's personal-computing products include desktop and notebook PCs, related devices and peripherals, networking and connectivity products, as well as various third-party hardware products. Apple software products and computer technologies include operating systems; professional application software; consumer-, education- and business-oriented application software; Internet products and technologies, and wireless connectivity and networking products. The Company also has its own retail stores. As of September 28, 2002, Apple opened 51 retail stores in the United States. In addition to its own hardware and software products, its retail stores carry in inventory a variety of third-party hardware and software products."

Mission Statement:
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Apple Inc., together with its subsidiaries, engages in the design, manufacture, and marketing of personal computers and related software, services, peripherals, and networking solutions worldwide. It also provides a line of portable digital music players, as well as related accessories and services, including online sale of third-party audio and video products. The company’s products and services comprise the Macintosh line of desktop and portable computers; the Mac OS X operating system; the iPod line of portable digital music players; the iTunes Store, a portfolio of peripherals that support and enhance the Macintosh and iPod product lines; a portfolio of consumer and professional software applications; and the Xserve and Xserve RAID server and storage products. In addition, Apple Inc. offers various third-party Macintosh and iPod compatible products, such as application software, printers, storage devices, speakers, headphones, and other accessories and supplies. The company provides an online service to distribute third-party music, audio books, music videos, short films, television shows, movies, and iPod games. Further, it offers products and services for the educational industry, which include iMac and the MacBook, video creation and editing solutions, wireless networking, professional development solutions, and one-to-one learning solutions....
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