Apple Incorporated Research Paper

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Apple Incorporated:
An Analysis

Adit Singh
Business 50.1 Company Research Paper

Apple Inc.

Technology has taken an uprising since the late 20th century to our world today. Everyone essentially owns some sort of technological device from cellphones to computers. Companies like Microsoft, Xerox and Canon have made our lives simpler and possibly much easier, but there was another company waiting to override the norm and push an industry giant to its limits. Apple Incorporated, followed an unconventional path to its recent success in the computer industry, despite being consistently dominated by Microsoft.

What is the business of this company?
Apple Inc. In its entirety “designs, manufactures, and markets personal computers, portable digital music players, and mobile communications devices and sell a variety of related software, services, peripherals, and networking solutions.” (Annual Report, page 1) One may think these markets are completely covered by the likes of Microsoft, Motorola and possibly a Microsoft owned digital music player. But in reality Apple’s MacBook, iPod, and iPhone are products that not only have a profound effect on the progression of technology available to the average user, but on average have begun to creep up on Microsoft and its market share.

What was the total revenue of this company in 2006? What was the total expenditure of this company in 2005?
In the 2006 fiscal year, the total revenue of Apple Inc was $19,315 (in millions) and its total expenditure in 2005 was $2,399 (in millions)(Annual Report, page 56). If you compare the net income of both companies, you see that Apple generates a little over $600 million dollars more than it did the year before. This success is attributed to the products made by Apple as well as maintaining operational costs which essentially allows them to make such a profit. The credit for such good control goes to their management team who used every bit of leverage they possessed to present Apple as a marketable brand.

Who is the CEO of this company?
The man behind the recent success of Apple is Steven P. Jobs, one of the company’s co-founders and current Chief Executive Officer who is coincidentally director of the Walt Disney Company. (Annual Report, page 95) Although he wasn’t a genius in terms of computing and manufacturing things, his vision as CEO and as a director sets him apart from other men of his caliber. In fact, many people do not know that Jobs had a large part to do with the success of a classic American children’s film, The Toy Story.

Where is the headquarters of this company?
Apple’s corporate headquarters are located in the heart of Silicon Valley, specifically 1 Infinite Loop, Cupertino, California. All of their services including engineering, marketing, sales, legal, human resources, AppleCare and others are available at this location. (Apple Website, Apple Locations)

Who are the major external stakeholders in this company? How do they affect the decisions of this company?
Other than Steve Jobs, the other stakeholders in the company have a profound effect on what decisions are made as well. These people include, William V. Campbell, Millard S. Drexler, Albert A. Gore, Jr., Arthur D. Levinson, Ph.D., Eric E. Schmidt, Ph.D. And finally Jerome B. York. All of these people have very high positions in different industries, but mostly relating to technology of some sort, this basically helps Jobs get work done faster because of his accessibility to resources. Jobs even gets perhaps a different insight of the industry in terms of trends and needs from people like Millard S. Drexler and Albert A. Gore. Drexler has been Chairman and Chief Executive Officer of J. Crew the clothing company since January 2003 so perhaps his vision on how any of the peripherals are designed. Then there is Albert A. Gore, more commonly known as Al Gore, our 45th Vice President. Gore has served as a Senior Advisor for Google Inc. This...
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