Apple Inc - Think Different

APPLE INC.

“Think Different”

Natia Tsiqvadze

      Lika Latsabidze

      Keti Sayevarishvili

      Otar Chabukiani

      Ani Sanikidze

      TABLE OF CONTENT:

      Background ------------------------------------------------------------------ 4

      PESTEL Analyses ---------------------------------------------------------- 5

      Five Factors Model --------------------------------------------------------- 7

      Key success factors --------------------------------------------------------- 9

      SWOT Analyses ------------------------------------------------------------10

      Diversification --------------------------------------------------------------14

      Financial Analyses ---------------------------------------------------------15

      Reccomendations   ______________________________________17

      BACKGROUND:

      Apple Computer Inc. is an American computer technology company founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976. During more than 30 years of operation company has managed to become one of the industry leaders with its award-winning desktop and notebook computers. Since 2001 Apple started to operate in digital and portable music industry with a huge success – by introducing revolutionary products iPod and iTunes.

      Apple played a major role in the introduction of the personal computers in the 1970s. Company’s first publicly known product – Apple II ( Apple I wasn’t known to whide public), was introduced in 1977 and was very famous among home consumers. Apple II differed from its major rivals, because it came with color graphics and an open architecture. Apple was the first computer technology company to introduce the first graphical user interface (GUI) to the commercial personal computer by Steve Jobs. Nowadays this technology is used by all today’s major computer operating systems such Windows XP as well as Unix-like systems. In December 1980 Apple went public and it... [continues]

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