Apple' Inc Strategy

DETERMINING A COMPANY’S STRATEGY:
APPLE INC.
Apple Inc. from its days of humble beginnings in a garage in Cupertino, California has grown to be become one of the largest companies for consumer electronics. Before its emergence companies like Sony, Samsung and Nokia, had dominated the industry for a number of years. Apple Inc. has a wide range of products from media device to personal computer and even digital portable music players that have become ever so popular in our world today. In a report released in the business insider in May 2010, it was stated that apple is now worth $200 billion dollars[1].
But how has apple being able to dominate the market? How has it kept itself above competitors in the market today?
Variety of Products:
Apple offers many products, that enhance consumer experiences, which ranges from mobile, media and personal computing products. Products like the iPhone, iPod touch, iPad and different computing products like the Mac mini, MacBook Pro, the iMac (desktops) have become very popular amongst business professionals and consumers. Along with all these hardware come software products that enable the products to run at its full capacity and that allow for easy use by the end user. One feature that the company has introduced recently to the variety of products offered is the Mac App Store released in Jan 2011[2].This new feature gives the end user the ability to download applications and software for the Macs. Other products that have been created include, iTunes, iCloud and Apple TV
Improve Overall Customer experience:
A look at Apple Inc.’s annual report reveals that the company’s strategy is to be “committed to bringing the best user experience to its customers”[3]. The way the company is able to do this is concentrating more on improving and producing items that the consumers are interested in and capitalizing on the success of products that have been a staple for the company in the past. Take for instance the iPhone, which is the... [continues]

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