Apple Inc. Proposal for Havard University

Only available on StudyMode
  • Download(s) : 110
  • Published : December 13, 2010
Open Document
Text Preview
Prepared for:Dr. Elena Collins
Prepared by: Suphamas, Eren, Jimmy, Mike
Date: 8th December 2010
Proposal #: RFP for Harvard University


Table of Contents
About Apple Inc.3
Relation between Apple and Harvard University4
Benefits of Products5-6
Apple in Education6
10 Reasons for Apple in Education6-9
Other universities that used Apple Products9-10
Retailing Strategies11-12
Supporting Information12-13

About Apple Inc.
Apple Inc. (Apple) designs, manufactures and markets a range of personal computers, mobile communication and media devices, and portable digital music players, and sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications. It's products and services include Macintosh (Mac) computers, iPhone, iPad, iPod, Apple TV, Xserve, a portfolio of consumer and professional software applications, the Mac OS X and iOS operating systems, third-party digital content and applications through the iTunes Store, and a range of accessory, service and support offerings. The Company sells its products globally through its retail stores, online stores, and direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers. As of September 25, 2010, the Company had opened a total of 317 retail stores, including 233 stores in the United States and 84 stores internationally.

Apple Mission statement
Apple computer is committed to protect the environment, health and safety of our employees, customers and the global communities. We recognize by integrating sound environmental, health and safety management practices into all aspects of our business.

Apple Vision
Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings

Apple Slogan
Apple’s new slogan is “ When we mess up, everyone does! “

Relation between Apple and Harvard
Apple delivered marketing messages to over 18,000 customers via on-campus presentations and through keynotes, seminars & workshops worldwide and Harvard is trying to work with Apple by minimizing unnecessary time and effort spent on system maintenance is an important consideration in a research setting. Every hour they spend on administration is an hour they can’t spend on research. Goals

Apple Incorporation wants to be a part of number university of the world, Harvard University to support students and teachers through high tech knowledgeable sources. Also, create the efficient educational system to Harvard University as well as inspire students and youth to enjoyable through our products. Awards

* Best of “2000s” Advertising Awards
* Brand of the Decade – Apple
* Product of the Decade – iPod
* Campaign of the Decade – Get a Mac Adverts
* Out of Home Ad of Decade – Silhouettes
* Marketer of the Decade – Steve Jobs
* Multitude of Advertising Awards
* Innovation of the Year – Apple iPad
* Computer of the Year – Apple Macbook Pro
* Retailer of the Year – Apple Store
* Gadget of the Year – Apple iPad Wi-fi + 3G

Apple products
* iMac
* iPad
* iPod
* MacBook
* MacBook Pro
* MacBook Air
* Macmini
* MacPro

Why Apple?
Trend in the market

As seen the table above how much Apple brand has been attractive to the students over the last five years, it has been the Apple brand grow in popularity and in market share compared with other manufacturers. Between 2005 and 2010, the other manufacturer over Apple has been totally reversed. The Apple brand has never...
tracking img