Apple Inc. competes in three main digital media markets: personal computers, mobile communication devices, music devices and services. The global PC market had a value of $203.7 billion in 2008 and it is set to increase 28.1 percent by 2013, according to Datamonitor. Apple has positioned itself in a niche premium market with significant customer loyalty. While Apple has 7.4 percent of the world market for PCs and 9.4 percent of the US market (fourth among computer manufacturers in the US), Apple dominates 91 percent of market for the PCs priced above $1,000, according to NPD. The mobile communications industry is highly competitive with several large, well-funded, and experienced competitors. Since 2007, Apple entered this new market with the release of the iPhone. Apple's music products and services face competition from other companies promoting their own digital music and content products and services, including those offering free peer-to-peer music and video services. The introduction in January 2009 of songs without digital rights management to the iTunes catalog, together with its seamless integration with other Apple products (such as computers, iPods and iPhones) offer Apple an advantage over its competitors. Apple's iTunes Store accounts for 25 percent of all music sold in the US, according to NPD.
Apple Inc. is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations. apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. We are also committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
Apple Inc. is committed to protecting the environment by integrating sound environmental, health and safety management practices into all aspects of our business. We are also committed to bringing the best personal computing experience to consumers around the world through our innovative hardware, software...