Apple Inc. Financial Analysis 1

Only available on StudyMode
  • Download(s) : 216
  • Published : May 10, 2012
Open Document
Text Preview
Apple Inc. Financial Analysis
Apple Inc. had many difficulties when it started in 1976, but today it has come out on top. Apple designs, manufactures, and markets a wide variety of products, from personal computers and iPods to software and accessories. With over 357 retail stores in ten countries around the world and an online store it is the largest publicly traded company in the world by market capitalization. They sell their products to education, consumer, creative professionals, business, and government customers. The company is constantly changing everyday to adapt to what the consumer wants. Apple was established on April 1, 1976 in Cupertino, California by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company was originally named Apple Computer, Inc. but 30 years after the start up they shifted from just computers to consumer electronics. Wayne ended up selling his share of the company back in 1977. The company started out by producing the Apple I, II, and III. In 1982 Jobs took over work on a low-cost-computer project, the Macintosh. It was launched in 1984. In 1985 a power struggle between Jobs and he current CEO John Scully started and it ended with Jobs retiring from Apple. After a few years for successes and failures and a few attempts a reinvention Jobs was brought back as CEO. Under his control Apple successfully introduced numerous products and software. Jobs resigned as CEO in August of 2011 and he died a few weeks later. Tim Cook replaced Jobs as CEO. Apple produces both hardware and software products. Some of their best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the newest edition to the apple line of products, the iPad. Apple makes many different versions of the Macintosh computer, AKA Macs. The first mac they made was a all-in-one desktop computer first introduced in 1998 called the iMac. Next they released the Mac Mini, a sub-desktop computer and server introduced in 2005. In 2006 they introduced the Mac Pro and the MacBook pro. The Mac Pro is a desktop computer meant for getting work done, it replaced the Power Macintosh. The MacBook Pro is a professional laptop that replaced the PowerBook. It is based of the MacBook, which is a just a simplified version. Along with the line of Macs, Apple also came out with software and accessories made just for their products including wireless keyboards and mice, iCal, Pages, Numbers, and Keynote. Another product Apple is well known for is the iPod. First introduced in October of 2011, the iPod revolutionized how we listen to music. It made it possible to easily take your entire music collection with you anywhere you go. Since 2011 the iPod has gone through many transformations and the family branched from the classic iPod to the iPod Touch, iPod Shuffle, and the iPod Nano. Each model has multiple generations, each improving the design of the previous. Apple also introduced many accessories to pair with the iPod, the biggest being iTunes. Using the designs for the iPod and the Mac, Apple created the iPhone and the iPad. The first iPhone was revealed in January 2007. It was a internet-enabled smartphone combined with an iPod. The current version is the iPhone 4S, featuring all of the features of the previous iPhones plus the Apple A5 chip, FaceTime, iTunes Store App, an App Store App, and Siri a voice assistant technology. Apples latest creation is the iPad. The first was announced in January of 2010. It offered most of the existing iPhone apps along with multi-touch interaction with a variety of multimedia formats. Apples develops their own operating systems to fun on their machines. The latest version is Mac OS X Lion. Other Apple developed software includes iMovie, iPhoto, GradgeBand, iWork, and Safari.

Apple Inc.’s stock is traded on the New York Stock Exchange under the symbol AAPL. The high for the last year is $568.18, the low is $310.50. The closing on March 12,...
tracking img