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Apple Inc. essay

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  • August 2013
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Introduction
Apple Inc. was incorporated in 1977, and is engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers, and portable digital music players. Today, Apple ranks 75 on the Forbes Global 2000 list of Companies, and is a leader in the technology industry (Forbes). Apple values innovation and creativity, and is constantly looking to employ people with these qualities in all segments of their company, from the executive office to their Software engineering department. The company’s products and services include the iPhone, iPad, Mac, iPod, a portfolio of consumer and professional software applications, and operating systems. The company also sells and delivers digital content and applications through the iTunes Store. In 2011, the company, as part of a consortium, acquired Nortel Networks Corporation’s patent portfolio. In February 2012, the Company also acquired the app-search engine Chomp (Reuters). In June 2007, Apple launched the iPhone, which combines a mobile phone, an iPod, and an Internet communications device in a single handheld product. The iPhone has been one of the most successfully sold phones in the world, with over 100 million phones sold worldwide. Apple IPhone: Value Funnel Assessment

Level I: Global Business Community- Macroenvironmental Factors A.Society/ Subcultures
As a publicly traded global business, that is operating culturally and socially it is important to respond to customer demand to create progression and growth. Being located in 13 countries (USA, Canada, U.K., Japan, Italy, Australia, China, Switzerland, France, Spain, Hong Kong, Germany and Netherlands), they have to deal with a diverse workforce and customer base. Apples ability to create reliable products such as the Mac computer, iPod, iPhone and the iPad has played an important part in how customer needs are being fulfilled. Apple Co-Founder Steve Wozniak believes in a simple concept, “we'll let people use their...