Apple Inc. Company Profile

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Contents
1.General information2
2.The Products3
3.History3
1.1.1976 – 19803
1.2.1981 – 19853
1.3.1986 – 19933
1.4.1994 – 19974
1.5.1998 – 20054
1.6.2005 – present4
4.My opinion5

General information
Apple Inc. is an American company which designs and produces entertainment electronics, computers, and its softwares. It is based in Cupertino, California, USA. The iPod, the iPhone and the Macintosh computers are the most famous products. Nearly everybody knows them. The company has more than 250 retail stores in nine countries. In Germany there are three retail stores in Munich, Frankfurt and Hamburg. Apple has approximately 35,100 employees worldwide (Q1 FY 2009). In the fiscal year ending September 29, 2008 Apple had a turnover of US$36.537 billion. The Breaburn Capital and the FileMaker Inc. are the two subsidiaries of Apple. Apple has a huge customer base which belongs to the company and its brand. The Fortune magazine nominated Apple as the most admired company in the United States in 2008 and in the world in 2009. The CEO, chairman, and co-founder of the company is Steve Jobs. The COO is Timothy Cook. According to the group of market research Millward Brown Apple is on the 6th position of the most expensive brands in the world with a value of about US$55.2 billion. The market share of Apple in the computer industry worldwide constituted 3.3 % in the second quarter of 2008 and in the US computer industry it constituted 8.5 %. The market share of the MP3-Player constituded 72 % in the USA because of the various iPod models. 85 % of the people in the USA download their music from the iTunes Store.

The Products
Mac Pro, Mac Mini, iMac, MacBook, MacBook Air, MacBook Pro
Xserve
iPhone
iPod shuffle, iPod nano, iPod classic, iPod touch
Apple TV, Cinema Display, Air Port, Time Capsule
Mac OS X (server  iPhone OS), iLife, iWork
History
1976 – 1980
Apple Computer Inc. was established on April 1, 1976 by Steve Jobs, Steve...
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