This report is based on carrying out a strategic logistic analysis of Apple Inc. with a view to developing opportunities to develop logistic capabilities of Apple Inc. in this cognizance to the swot analysis, five forces analysis and Porter’s Generic strategy, Apples frame work. Virtually all these strategic models were done from the logistic perspective. This report addressed the main strategic approaches to logistics that can be done by Apple Inc. This report also look into management issues with regards to the implementation of a new logistics strategy especially from the perspective existing capital, technical and human resources. Finally, this research also helped to evaluate trend and the importance of new technology especially with respect to the future logistics strategy of new companies, critically evaluative the strategic significance of new technology developments and business trends on future logistic strategies for Apple Inc.
Background of Apple Inc
Apple inc. is a based American corporation that manufactures and designs Smart electronic products ranging from computer software, hardware to other consumer electronics. The company has a an outstanding Macintosh personal computer line, Mac OS X, for its exceptional dependable user base which makes them significantly stand out, the iTunes media application and the iPod personal music player. The company has its base in Cupertino, Califonia, having its CEO and founder to be Steve Jobs, the company can beat its chest to having 284 retail locations spreading across 10 different countries.
On the1st, of April 1976 Apple was established by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit. Steve Jobs was said to own 45% of the company, Steve Wozniak with 45% and Wayne with the remaining 10%
Apple with time has brought about a significant reputation in the consumer electronic aspect. The users of Apple electronics tend to be fascinated about and loyal to the products and on the other hand those who have no experience with Apples product most times criticize them an being too expensive. On August 15, 1998 Apple released the iMac and was able to cover up its past failures which includes the first Apple portable, which was to wrong looking and bulky and the Newton’s, Apple in entering the PDA market. In 2001, after several years of rigorous developments, Apple came up with Mac OS X a universal operating system targeted at both consumers and professionals. The Mac OS X was a different re designs from its previous the Mac OS 9 which could not constrain the power of UNIX while offering a streamlined user experience with a simplified GUI (Graphical User Interface). The iMac line of professional computers combined with the Mac OS X regained Apples profitability coupled with the release of the iPod portable digital audio player, later in the year which was just to crown its productions. The historical success of the iPod created a platform for future product, including the best mobile device in history, the iPhone and the Mac Book line of portable computers and the latest release of the iPad on the 27th of January 2010.
Apple Inc. success in the IT world is as a result of the wide range of products varieties portfolio and the strength of the Mac OS X technology. * Good brand loyalty.
* Giving a face-lift to desktop and notebook lines.
* Well known hardware and software products, the iPod, iPhone, Macintosh Computer, Mac operating system, iTunes. * Apple Inc. sells a wide range of third-party Macintosh (Mac), iPhone and iPod compatible products, including application software, printers, storage devices, speakers, headphones, and different other accessories and peripherals via its online and retail stores, and digital content and applications through the iTunes Store. * Apple Inc. sells to consumer, small and midsized business, education, enterprise, government and creative customers....
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