Apple Inc. 7

Apple Inc.
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MKTG 2030 V
March 31, 2009
Apple Inc. is an American corporation founded in 1976 that was one of the early pioneers of the PC and has recently been at the forefront of next-generation devices. In the past Apple was a pioneer in PC technology before losing out to the Microsoft and IBM driven PC industry. It has stepped into various different markets including the cellular and portable MP3 device markets to open up new opportunities and gain a competitive advantage on many of its competitors. Central to Apple’s renaissance and upswing is Steve Jobs and his strong leadership and vision based on continual technological innovation and intelligent marketing strategies. Apple has begun to change the computing and next-generation device industry and can sustain this growth only if they continue to utilize effective marketing coupled with innovative thinking. In regards with their marketing Apple must continue to focus on a diversification and cost effective strategy that continues its innovation into new technology based device markets. It must continue using its strong development background and move to explore new developing markets along with continuing to ‘open’ up their products to more universal use and working with corporate partners in unlocking their products’ full value for the customer.
Apple has three different but very unique and important revenue streams driven from their three main products, the iPhone (cellular device), the iPod (Mp3 player) and the Mac (PC). In regards with this the company is subject to various different external and internal factors that shape their operating environment. The most important external factor is that of technology as Apple is in a technology based industry. The biggest issue that Apple has had to deal with was the ‘open’ format of other companies’ PCs (IBM and Microsoft) as compared to their own Macintosh computer. The main issue was the inability of Mac to adapt to various different... [continues]

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