Apple Inc. 2010 Case Study

Topics: Apple Inc., ITunes Store, IPhone Pages: 3 (636 words) Published: April 24, 2013
Apple Inc. 2010 Case Study

Case Summary:
Steve Jobs and Steve Wazniak started Apple over 30 years ago. Over that time span, Steve jobs was fired from Apple and rehired. It was essentially Jobs that save apple with superb vision and creative innovations. The first innovation was like a fashion statement. The iMac was an innovation that put 2 products into one. The desktop was built into the screen. Then, Jobs tackled the world of portable music by inventing the iPod. He shortly followed with one of the greatest technological inventions of the Century, the smartphone. Finally, before he died, he reinvented the tablet with the iPad. The genius behind his inventions is that they are supported by applications and an internet media store, iTunes, which revolutionized the way people receive media. He topped everything off with Apple TV, a media center that connects everything for compatibility.

Initial external analysis:
All ages, from tech savvy to tech illiterate. People with trendy aspirations and people with fast no hassle user criteria. Social network challengers with high technological aspirations, all the way down to the grandmother that keeps in touch with her grandchild in Amsterdam using Skype with her iPad are just a few of the demographics. Economic:

As with all technology that relies on the internet, it is necessary that the target market has the infrastructure needed to be able to use the products capabilities. Also, Apple products are high quality and high price. This makes the products available to the top 50% of the pyramid. The lower half will rely on cheaper knockoffs. Social:

1. Apple relies heavily on the social stigma that it is trendy to have an apple product. The social behavior of the target segment has to fall in line with this trend to get the biggest market share. Aside from the economic implications mentioned above, it is important for people to be willing to spend for the product. We see this...
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