Steve Jobs and Steve Wozniak founded Apple Computer, Incorporated in 1976 and only produced one computer, the Apple I, which was built and sold without a monitor or keyboard (Hoovers). In 2008, Apple has refined its product line which has led today’s computer and consumer electronics industry with innovation. In addition, the company has not only revolutionized the actual aesthetic designing of computers and consumer electronics alike, but they have also integrated these products to be environmentally safe when being built and shipped out. Apple’s competitive strategy has continuously helped them remain one of the top companies in the computer industry but also expand to other industries as well.
After being incorporated in 1977, the Apple II was born. Unlike its predecessor, the Apple I, the Apple II actually included the complete personal computer; that is with the keyboard, mouse, and a color monitor. It also included eight device slots, which made the Apple II more versatile than any other computer at the time (Hoovers). The Apple II was a big hit with home consumers because of its accelerated color graphics and “open architecture” (Wikipedia). In 1980 the Apple III was produced, but its target market this time was the business environment. Unfortunately for Apple this was a commercial failure, due to its high prices and its limited overall usefulness.
During the 1980s and well into the 1990s, Apple was continuously putting out new products to keep up with their competitors at the time IBM computers whom were running the popular operating system MS-DOS, which was powered by Microsoft (Wikipedia). However, as with any company trying to compete within the industry, their strategy plummeted because of it limitations. These limitations included: the lack of sufficient memory in the RAM and hard drive. It wasn’t until 1998 when they released the newly revamped Macintosh, the iMac, which made Apple’s comeback possible, especially with... [continues]
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