Apple Inc

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Adrian Johnson, Melissa Lawrence,
Justin Littledike, Beth Martineau, and

Matt Meservy

David F. Coelho

Management 3500-001

July 22, 2008

Apple Inc.

Beginning in 1976, but really exploding over the last decade, Apple Inc. has become a well-respected, well recognized, and profitable company. By looking at the many facets of the company we are able to see what made this a competitive, successful, and thriving company today. According to Apple’s mission statement, “Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.” This mission statement clearly shows that this is a company that wants to grow and compete in this technological market.

Steven Jobs and Steve Wozniak founded the Apple Company in 1976. The company went through a series of successes and failures. Steve Jobs was pushed out of the company in 1985 then returned in 1997; with his return Apple really started to kick it into gear and take off. Stocks raised, products were made and the company overall became a success.

This success has come to Apple with its continued innovation by manufacturing and selling all kinds of consumer electronic devices. Early on Apple Company only sold computers. In 2001 it changed its name from Apple Company to Apple Inc. and expanded the size of its products. Today Apple Inc. has a full series of computers, phones, portable media players, software and more. This change shows the innovation that this company possesses in looking to the future and trying to curb what the consumers will buy. Then came the development of the iTunes system, which made music, television, movies, music videos, radio, books, and games readily available for any of these products, all while bringing in a huge profit. Apple intelligently made iTunes compatible with their own Mac OS X software and the competitive Microsoft software, Windows.

Apple Inc. has two main headquarters in the United States; the main hub is in the heart of Silicon Valley in Cupertino, California. At this location Apple focuses on Engineering, Marketing, Sales, Legal, Human Resources, and AppleCare. The other location is in Austin Texas and is similar in design as the Silicon Valley, but focuses only on Operations, Sales, and AppleCare. Apple also expanded internationally and houses a location in Ireland that handles European Telesales, European Apple Store Support, Manufacturing, AppleCare, European Technical Support, Finance, Operations, Information Services and Technology, and Human Resources. These divisions employ a great diversity of people with the ability to support customers from many different countries in their native languages. Besides the different headquarters Apple has over 200 Retail Stores. Apple has made these more than just a store however; they are really more of a place to hang out with like-minded individuals and a place to have fun. This is also where all of the one-on-one training occurs, as well as the workshops to help those individuals who may be slightly intimidated by the new and different operating styles of Apple. Though Apple does make them a friendly and fun place to hang out of course that is where a lot of their products are sold. As consumers we look for the very best affordable products out there. In a way the product almost has to sell its self with the help of some very creative marketing. When buying a product some of the key factors people look for before making a decision include: 1) Quality/innovation,

2) Design,
3) Service, and
4) Price.

It is these four key factors that we use to make our decision about which product to buy and from which company. However, it is...
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